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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)

Kirin Beverage FIRE “Convenience Store Clerk” Version / “Traffic Security Guard” Version

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Two spots: Yuriko Ishida commercials for Kirin FIRE — “Convenience Store Clerk” and “Traffic Security Guard.”

This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.

Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.

The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.

Kirin Beverage FIRE “Winter Plateau” Edition

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Yuriko Ishida’s words touch the heart. FIRE commercial: “Winter Hilltop” edition

This commercial features Yuriko Ishida offering words of appreciation to everyone who works.

When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.

The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.

Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.

Kirin Beverage FIRE “Fishing Port” Version

When A Man Loves A WomanPercy Sledge

When a Man Loves a Woman (2000 Remaster)
When A Man Loves A WomanPercy Sledge
Kirin FIRE: The Soothing Yuriko Ishida “Fishing Port” Edition – 15 seconds

One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.

It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.

The commercial conveys FIRE’s desire to be a source of comfort for working people.

The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.

The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.

WINDING ROADAyaka × Kobukuro

Kobukuro – WINDING ROAD (Ayaka × Kobukuro)
WINDING ROAD Ayaka × Kobukuro

This is a song by Ayaka and Kobukuro, widely loved as the theme for the Nissan Cube commercial, that sings of life’s hardships and hopes.

It gently conveys the courage to push forward along life’s winding road and the hope for a small light waiting ahead.

With deep messages about the importance of loving something with an honest heart, and the new possibilities that appear when you let go of attachments and open your heart, this work became a major hit upon its release in February 2007, reaching No.

2 on the Oricon Weekly Chart.

When facing difficulties or taking a new step forward, it will quietly give you a push and guide you toward joy.

JRA 'HERO IS COMING.' Version 2021

HeroNamie Amuro

JRA CM “HERO IS COMING.” Version 30 seconds

Horse racing is full of drama, and each era brings horses whose achievements earn them the title of hero.

This commercial focuses on the many heroes who have left their mark on racing history, inviting us to reflect on the forms of greatness that have been cherished.

It highlights a variety of heroes—not only those who won, but also those who broke conventions, stood alone in noble solitude, or continued to be loved even in defeat.

The song that further underscores the power of these heroes is Namie Amuro’s “Hero.” Its message is about drawing strength from the hero within one’s own heart, and it also evokes the idea that there are many different ways to love.

Apple AirPods Pro 2 Hearing Assistance Feature: 'Sound That Resonates with the Heart'

Our HouseCrosby, Stills, Nash & Young

Crosby, Stills, Nash, & Young – Our House (Official Video)
Our HouseCrosby, Stills, Nash & Young

The way we hear sound is our connection to the world and an essential part of building relationships with those around us.

This commercial introduces the hearing assistance features of AirPods Pro 2, which support that connection to the world and help maintain hearing health.

Memories built up with your child can become faint depending on how you hear them, but these features provide solid support—helping to sustain those relationships as well.

In this touching story about reliving memories with a child, the song the daughter performs is “Our House” by Crosby, Stills, Nash & Young.

The original is a band sound with piano, but its gentle tone fits perfectly with the stripped-down, singer-songwriter style used in the commercial.

Toshiba: Let’s create everyday things the world hasn’t seen yet — “Weather, Power Generation, and Transportation” edition / “Quantum Cryptography, VPP, and Semiconductors” edition

Cloud 9SHE’S

SHE’S – Cloud 9 【MV】
Cloud 9SHE’S
[TOSHIBA] Corporate Brand Advertisement: “Let’s create everyday norms the world has never seen yet. (Weather, Power Generation, Transportation)” (Subtitled, 30 seconds)

This commercial introduces efforts to develop new technologies that will become commonplace in the future, just as the technologies we now take for granted weren’t always so.

The narration—reminding us that the everyday lives we enjoy are supported by technologies that are anything but ordinary—makes us appreciate them anew, doesn’t it? The CM features a mid-tempo track with a strikingly beautiful melody as its BGM.

The song is Cloud 9 by SHE’S, released in 2024.

Its lyrics express gratitude to a precious person—saying that thanks to “you,” my world has expanded.

Try listening while thinking of someone special to you.