RAG MusicCM
Lovely commercial jingle

[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)

Y!mobile: The new story of Love and Y, 'Love Sugar' / Asahi Beer GINON: 'GINON, Getting Rave Reviews'

L-O-V-ENat King Cole

[Riho Yoshioka] “This is a new story of Y and love.” And so it begins.

L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.

If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.

Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.

The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.

It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.

Toyota Corolla Fielder

Before our feelings overlap…Hirai Ken

Ken Hirai “Before Our Feelings Overlap…” MUSIC VIDEO
Before our feelings overlap...Hirai Ken
Ken Hirai / 平井堅 [Toyota Corolla Fielder CM – 1]

In this commercial for the Corolla Fielder, which features a boy co-starring with Ken Hirai, the boy hums Hirai’s song “Omoi ga Kasanaru Sono Mae ni,” and then Hirai appears.

After they get in a car together and change locations, Hirai continues singing the song—an impressively dramatic development.

Even now, it’s a wonderful commercial that moves the heart.

[Heartwarming] Moving Commercial Songs: Popular Commercial Tunes (101–110)

Recruit Zexy 2006

Wedding SongSaitō Kazuyoshi

Kazuyoshi Saito – Wedding Song [Music Video Short ver.]
Wedding SongSaitō Kazuyoshi
[RECRUIT] Zexy Historic TV Commercial Compilation ①: 1st–5th Generations [All 13 Versions]

The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.

The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.

Nissin Foods Cup Noodles NO BORDER “Hope” Version

For Whom the Alchemist ExistsMr.Children

Mr.Children “Tagatame” from Stadium Tour 2015 Incomplete
For Whom the Alchemist ExistsMr.Children
Nissin Cup Noodles “NO BORDER” Hope Version 60s

This is a commercial from 2004 that makes viewers reflect on global social issues.

In a certain overseas city, Cup Noodles are lined up in a row to mark the boundary with a neighboring area, and people live their lives without crossing that line.

However, toward the end of the commercial, a boy picks up one of the Cup Noodles forming the boundary and breaks the line, and in the climax, he is shown eating Cup Noodles together with a man who had been on the other side.

The background music for the commercial features Mr.Children’s “Tagatame.” With lyrics that prompt us to think about world peace, the song pairs perfectly with the commercial’s narrative.

In the Great Sky and on the Vast EarthMatsuyama Chiharu

Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.

Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.

Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.

Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.

This is a song to hear when you stand at a crossroads in life or are about to take a new step.

Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.

It’s okayMarushii

Marsi – It's Okay (Official Music Video)
It's okayMarushii

This is a motivational song featuring a fast-paced band sound and warm melodies.

It carries a message of encouragement for young people who, despite experiencing setbacks and hardships, strive to move forward.

Combined with its positive sound, it becomes a piece that truly resonates.

Released by Marcy in March 2023, the song was written specifically for Pocari Sweat’s web movie “Our Now,” and was later included on the album Candle.

As a song that gently pushes those with anxious feelings forward, it’s one to hear in spring, the season of new beginnings.

Beautiful worldAimer

Aimer “Beautiful World” Lyric Video
Beautiful worldAimer

Aimer’s latest work opens with a striking image: spreading your wings and taking flight as a gentle rain falls.

It weaves a story of moving forward while holding past memories and dreams close to the heart.

Released digitally in January 2025 and followed by a CD single in February of the same year, the song was written specifically for an Idemitsu Kosan corporate commercial.

Its delicate arrangement—centered on piano and strings—draws you in, while Aimer’s deeply resonant voice and expressive delivery captivate the listener.

It’s perfect for those moments when you want to lift your gaze and keep moving ahead.