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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular CM Tracks (11–20)

Spotify Atarayo: “Today, we’re living connected by sound.”

I forget you, who are so quiet, in October.beautiful night

Atarayo - Forgetting You, the Quiet One in October (Music Video)
In October, on this new night, I forget you who are so silent.

Formed in 2019, the band released this song as their very first track, posting the music video in November 2020.

After the MV went public, it quickly drew attention and became popular, and in 2021 it was featured in a Spotify commercial.

The lyrics begin with the woman in a couple telling the man she’s breaking up with him, then go on to describe her lingering attachment to him.

Many people have probably experienced that kind of attachment you can’t cut off, even when you know staying together just won’t work.

The song also expresses the feeling of wishing you had never met in the first place if it was going to hurt this much—a sentiment many will painfully relate to.

It’s a highly relatable heartbreak song that may squeeze your heart as it overlaps with your own experiences.

Marimo Holdings: The Moment and the Eternal

I want to be with you, not with a bouquetAyaka

I want to be with you, not with a bouquet
Not a bouquet—Ayaka, I just want to be with you.
Moment and Eternity TV Commercial (30 seconds)

This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.

As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.

The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.

Sumitomo Life Vitality “That Moment, Vitality (Bicycle Edition)” 60 seconds

Ah. There are moments that pass in an instant.Pistol Takehara

Takahara Pistol – Ah. There Are Moments That Fly By
Ah. There are moments in the blink of an eye — Takehara Pistol

“Attoiuma wa Aru sa” is a song by Pistol Takehara released in 2019.

It’s the familiar commercial tune from the series featuring actor Eita as Kazuo Ueda.

The lyrics Takehara writes are all powerful, and his solid, weighty vocals have a reassuring steadiness.

He’s an artist whose music helps you relax and feel at ease.

GEKKEIKAN (Gekkeikan) Gekkeikan Moon “Futari no Kai”

trumpet vineYuko Ando

Gekkeikan Moon “Two Shells”
Campsis (Trumpet Vine) Yuko Ando

Nōzen Katsura, with its moist piano tones and crystal-clear vocals, leaves a striking impression.

Often considered Yuko Ando’s breakthrough song, its lyrics are said to be based on a poem her grandmother wrote in memory of her late husband.

Combined with the commercial taglines like “What shall we become after being husband and wife?” and “My hobby is you,” it’s a heart-tugging masterpiece that tightens the chest.

NEXCO East Japan “The People Who Protect” version

Promise of SunflowersNEW!Motohiro Hata

Motohiro Hata – “Himawari no Yakusoku” Music Video
Himawari no Yakusoku NEW! Motohiro Hata

It’s one of Motohiro Hata’s signature songs, also known as the theme song for the film STAND BY ME Doraemon.

The song was used in NEXCO East Japan’s commercial titled “Protectors.” Released in 2014, it has remained a beloved staple for years.

The lyrics express a desire to always be with a dear friend, as well as a wish to become someone who can give kindness and warmth to others like that friend—sure to move your heart.

Listen to this song, and you’ll surely picture the wonderful friends around you.

Tokyo Individualized Educational Institute 2013 Commercial

BEST FRIENDNEW!GReeeeN

Tokyo Individualized Educational Institute (201303)

Released in 2013 and featured that same year in a commercial for Tokyo Individualized Educational Institute, this song is performed by the group then known as GReeeeN, who now go by GRe4N BOYZ.

The lyrics look back on relationships with friends from one’s youth from the perspective of being a bit older, making it a piece that will likely resonate more with adults than with students.

It’s a song that stirs the heart as it reflects on emotions you can only feel with the passage of time and on bonds that remain unchanged despite it.

Please listen while reflecting on your own relationships with your friends and see how they overlap with the song.

[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)

Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”

How are you?adieu

Kanro Candy 70th Anniversary Movie: “I Want to Be Kind”

This song, sung by Moka Kamishiraishi under the name adieu, is a ballad whose lyrics depict experiences that almost everyone has gone through.

At the beginning of the lyrics, there’s a scene where the narrator sends a message to “you” who appeared in their dream after waking up.

Many of us have probably had the experience of suddenly remembering an old friend or lover and sending them a message, haven’t we? The song captures that moment and the wavering feelings inside with expressions that are intentionally subtle and open-ended.

Listening to it, you can’t help but feel a gentle warmth spreading in your heart.

It was featured in Kanro Candy’s 70th-anniversary commemorative movie, which aired in 2025.