[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)
Stars are falling.Centimillimental
Centimillimental’s “Hoshi ga Furu” is set to be released in 2025—a poignant song that evokes wintry scenery.
The build-up toward the chorus is striking; as the sound gradually gains power, you can really feel the swell of emotion.
The lyrics portray a sadness that mirrors the sound, with lingering attachment and bravado expressed powerfully, creating a moving atmosphere while highlighting the pain.
As a commercial song, it’s featured in the Lagunasia Illumination ‘Light and Water Carnival’ CM, where its grand sound underscores the event’s sense of awe.
Megurerustling of leaves
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
IMrs. GREEN APPLE
On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.
GREEN APPLE as they perform on the street.
The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.
The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.
spin; weave; compose (e.g., a story)tota
Totasan’s “Tsumugu” was released in 2023 and became a big hit, gaining attention mainly on social media.
It gives the impression of a calm, band-driven sound layered with a gentle vocal, creating a warm atmosphere.
The lyrics depict someone speaking about their feelings for a loved one, and the expressions suggesting those feelings don’t quite reach them also convey a sense of sadness.
As for commercial use, it was featured in a Hot Pepper Beauty student-discount ad; perhaps because it aligns with the song, it seems to emphasize a sense of unadorned, genuine emotion.
OmoutaKiyosaku (MONGOL800)
The song “Omouta,” sung by Kiyosaku, the bass vocalist of MONGOL800, has been featured in JT commercials that have become a hot topic for depicting feelings toward loved ones such as family, partners, and friends.
There are six different versions of “Omouta,” each tailored to the content of its respective commercial, and every one of them is moving enough to tug tightly at your heartstrings.
Many of you may have found yourselves curious about this song after catching the commercials on TV.
Each version is available on various streaming services, so if you’re interested, be sure to give them a listen.
countrysideKoji Tamaki
Koji Tamaki’s “Den-en” was released in 1996 and has become one of his signature songs, with various arranged versions also issued over the years.
The original track gives the impression of a refreshing band sound, evoking a sense of forward-driving strength.
The resounding, soaring vocals are another key element of the piece, and that powerful singing conveys a wide-open, expansive landscape.
As a commercial jingle, the song was featured in a Suntory ad in 2025, arranged for orchestra; the commercial overlays scenes of Suntory’s R&D with the music to create a grand, majestic atmosphere.
Until dawnUru
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.