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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving Commercial Songs: Popular Commercial Tracks (21–30)

Amazon Prime Video: “What’s that thing they call ‘crying to feel better’?”

All good!Kaneyori Masaru

Kaneyori Masaru [Everything’s Alright!] Music Video
All good! Kaneyori Masaru
What is that thing called “crying to feel better”? | Prime Video

Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025 and is a song that conveys positive feelings straight from the heart.

The bright, band-driven sound is layered with vocals that evoke smiling faces, giving a powerful push to anyone moving forward.

The lyrics express a message of “things will work out—believe in yourself and keep going,” offering encouragement to those who are trying their best.

As a commercial song, it’s featured in an Amazon Prime ad, where an exchange between two women conveys the idea that Prime Video lets you experience moving, emotional moments.

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

future paintingMasaharu Fukuyama

Nissay Sustainability Project “Nurturing the Future” Edition

It’s a song written specifically for Nippon Life’s 2025 commercial “Nurturing the Future,” and the title is said to carry two meanings: a vision of the future and a path toward it.

The lyrics, which sing about living each day earnestly because we ourselves are the ones creating the future, are sure to resonate with many listeners.

Another indispensable charm of this track is being able to hear Fukuyama’s warm, rich vocals.

It’s a heartfelt ballad infused with the desire to cherish our loved ones—and ourselves—for the sake of the future.

Heartwarming: Moving commercial songs. Popular commercial songs (31–40)

Morinaga Confectionery in-brand Tokyo 2025 World Athletics Championships “Tailwind for every ounce of energy.”

A Cheer Song Dedicated to YouHIPPY

[MUSIC VIDEO] A Cheer Song Dedicated to You / HIPPY
Cheering Song Dedicated to You HIPPY

This song drew attention as a Reiwa-era cheer anthem and is especially popular as a sports fight song.

Included on the 2017 album “HomeBase ~Arigatou~,” it truly broke through after the COVID-19 pandemic.

With an emotionally stirring melodic line, it’s a ballad whose lyrics—full of encouragement for those giving their all—are a must-read.

In 2025, it was featured in a Morinaga commercial supporting the World Athletics Championships.

Odakyu Electric Railway - Thread of Feelings: 'Days That Connect and Expand'

coloring; color scheme; hues; decoration; embellishment; added flair (figurative)Ikimonogakari

Ikimono-gakari “Irodori” Music Video (Odakyu Group corporate commercial song)
Colorful - Ikimono-gakari
Odakyu Commercial | Threads of Feelings: “Days That Connect and Expand” (30 seconds)

This song features a characteristically Ikimonogakari, familiar and beautiful melody and Kiyoe Yoshioka’s clear, expansive vocals.

The lyrics sing about nurturing connections between people and cherishing the colors that arise from them.

The bright, positive words are striking and match well with the relaxed, ballad-like arrangement.

Listening to it gives you a reassuring feeling, as if you’re being gently encouraged from behind.

The song is used in Odakyu Electric Railway’s commercial, “Connected, Expanding Days.”

COOP “Morning Relay” / “Night Relay”

Shadows of YouthAAAMYYY

[Kokumin Kyosai coop] Kokumin Kyosai TV commercial 'Morning Relay' version, 15 seconds
Shadows of Youth AAAMYYY
[Kyosai of the National Federation of Workers and Consumers Insurance Cooperatives] Kokumin Kyosai commercial “Night Relay” version, 15 seconds

AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.

Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.

The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.

The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.

Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.

Yanagiya Apricot Oil “Youthful Catch” / “My Favorite Place”

EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)
Eversong reGretGirl
Apricot Oil: Youth Catch Ball Edition (15 seconds)

reGretGirl’s “Eversong” was released in 2025 and is also included on the album LOVERS.

Featuring strings, the band sound is grand yet gentle, evoking powerful emotions.

The lyrics portray a call to keep building love, conveying a positive resolve to move toward happiness.

The song was used in a commercial that promotes Yanagiya’s Apricot Oil by overlapping it with youthful scenery.

It conveys a fresh atmosphere, expressing the idea that by properly caring for your hair, you can give your all to your youth.

Shimane Denkō “We Are the Home Help Squad” / “Conversations of the Heart”

Joined handsMashō Funatsu

Masato Funatsu “Connected Hands” Official Music Video
Connected Hands, Masato Funatsu
Shimane Denko Co., Ltd. Commercial: “We, the Home Help Squad” (30 seconds)

Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.

It’s a song that warmly portrays the happiness of spending days with a loved one.

The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.

Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.

This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.

You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.