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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

Heartwarming: Moving commercial songs. Popular commercial songs (31–40)

Yanagiya Apricot Oil “Youthful Catch” / “My Favorite Place”

EversongreGretGirl

reGretGirl "Ever Song" Official Music Video (Yanagiya Anzu Oil Commercial Song)
Eversong reGretGirl
Apricot Oil: Youth Catch Ball Edition (15 seconds)

reGretGirl’s “Eversong” was released in 2025 and is also included on the album LOVERS.

Featuring strings, the band sound is grand yet gentle, evoking powerful emotions.

The lyrics portray a call to keep building love, conveying a positive resolve to move toward happiness.

The song was used in a commercial that promotes Yanagiya’s Apricot Oil by overlapping it with youthful scenery.

It conveys a fresh atmosphere, expressing the idea that by properly caring for your hair, you can give your all to your youth.

Meiji Yasuda Life “Gentle Time” Edition

become loveKazumasa Oda

Meiji Yasuda Life 2018 Corporate CM “Gentle Time” Edition
Oda Kazumasa Becomes Love

The Meiji Yasuda Life Insurance commercial series featuring a slideshow of photos collected through a public call is striking.

Kazumasa Oda’s “Ai ni Naru” was written specifically for this commercial.

The message—smiles transcend any words and become love; let’s keep smiling for the ones we cherish; let’s make sure our loved ones never lose their smiles—reaches straight to the heart, carried by Oda’s clear, high-toned voice.

Kirin Afternoon Tea “The Night Before the Miracle”

IMrs. GREEN APPLE

Kirin Gogo no Koucha “The Night Before the Miracle” 60-second version

On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.

GREEN APPLE as they perform on the street.

The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.

The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.

SoftBank “Song Relay: Jidai (Era)” Edition

era; age; time; period

Aya Ueto of the Shirato family sings “Jidai”! A commercial for SoftBank.
era; age; time; period

In a SoftBank commercial, the familiar Shirato family sang “Jidai,” one of Miyuki Nakajima’s signature masterpieces.

The cast’s rendition turned out warm and deeply moving, no less affecting than Nakajima’s own powerful, rich vocals.

The SoftBank “Song Relay: Jidai” ad aired from December 2018 and was created with the impending 2019 era change in mind.

The song, which portrays the ever-turning passage of time, fits the commercial’s theme perfectly.

Its message—looking back on the past while choosing to live in the present—truly stirs the heart.

SoftBank: Providing answers to social issues. “Food Loss (Sakimiru)” edition

Let's become a familyMasaharu Fukuyama

Masaharu Fukuyama – Let’s Become a Family (Full ver.)
Let's become a family - Masaharu Fukuyama
SoftBank Commercial: An Answer to Social Issues. “Food Loss (Sakimiru)” Edition

Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2014 and included on the album HUMAN.

Centered around acoustic guitar and piano, its gentle sound, combined with his tender, conversational vocal delivery, conveys a sense of warmth.

The lyrics express a desire to live as a family, depicting an ideal image of family and the wish to become that way, which is deeply moving.

As a commercial song, it was used in a SoftBank ad highlighting initiatives to address social issues, presenting a forward-looking message about making the future better.

[Heartwarming] Moving CM songs. Popular commercial songs (41–50)

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

future paintingMasaharu Fukuyama

Nissay Sustainability Project “Nurturing the Future” Edition

It’s a song written specifically for Nippon Life’s 2025 commercial “Nurturing the Future,” and the title is said to carry two meanings: a vision of the future and a path toward it.

The lyrics, which sing about living each day earnestly because we ourselves are the ones creating the future, are sure to resonate with many listeners.

Another indispensable charm of this track is being able to hear Fukuyama’s warm, rich vocals.

It’s a heartfelt ballad infused with the desire to cherish our loved ones—and ourselves—for the sake of the future.

Fukoku Mutual Life “This Is Me” version

Letter ~Dear Fifteen-Year-Old Me~Elaiza Ikeda

Angela Aki “Letter: To You, Fifteen” Music Video (HD)
Letter ~Dear 15-year-old You~ ELAIZA IKEDA
Elaiza Ikeda Appears: New CM “That’s Me” (30 seconds)

Angela Aki’s “Tegami ~Haikei Juugo no Kimi e~” was chosen for a commercial that portrays a feeling many people share: liking to be alone but disliking loneliness.

In the CM, Elaiza Ikeda is shown performing the song with just her voice and a guitar in front of a train station, and the vocals you hear are actually by Ikeda herself.

The lyrics depict an exchange of letters between your 15-year-old self and your grown-up self.

The way the adult self offers advice to the troubled 15-year-old is sure to resonate as a message to many teenagers.

It’s one of those essential ballads that every teen should absolutely hear.