[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs. Popular commercial songs (41–50)
How are you?adieu
This song, sung by Moka Kamishiraishi under the name adieu, is a ballad whose lyrics depict experiences that almost everyone has gone through.
At the beginning of the lyrics, there’s a scene where the narrator sends a message to “you” who appeared in their dream after waking up.
Many of us have probably had the experience of suddenly remembering an old friend or lover and sending them a message, haven’t we? The song captures that moment and the wavering feelings inside with expressions that are intentionally subtle and open-ended.
Listening to it, you can’t help but feel a gentle warmth spreading in your heart.
It was featured in Kanro Candy’s 70th-anniversary commemorative movie, which aired in 2025.
Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza
Angela Aki’s “Tegami ~Haikei Juugo no Kimi e~” was chosen for a commercial that portrays a feeling many people share: liking to be alone but disliking loneliness.
In the CM, Elaiza Ikeda is shown performing the song with just her voice and a guitar in front of a train station, and the vocals you hear are actually by Ikeda herself.
The lyrics depict an exchange of letters between your 15-year-old self and your grown-up self.
The way the adult self offers advice to the troubled 15-year-old is sure to resonate as a message to many teenagers.
It’s one of those essential ballads that every teen should absolutely hear.
Don’t give up on your dreamsAnly
One of Takako Okamura’s signature songs, “Yume wo Akiramenai de” (“Don’t Give Up on Your Dreams”), was released in 1987 and has long been loved as a motivational anthem for exam-takers, including being featured in a prep school commercial at the time.
In 2015, a version sung by Anly, a singer-songwriter from Okinawa, was used in a CalorieMate commercial.
Anly is known for her performances using a looper to layer guitar sounds and her own vocals.
In this cover of “Yume wo Akiramenai de,” the arrangement highlights her appeal—her pure, soaring high notes that ring beautifully.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” is known as a classic wedding song.
Many people have heard it at a friend’s wedding, and some may have even played it at their own.
The song was used in a commercial for the wedding magazine Zexy, which is a perfect fit.
Its lyrics overflow with gratitude and love for family and loved ones, delivered through Fukuyama’s warm singing voice.
It’s a moving song—a timeless masterpiece that brings tears to your eyes.
youTeshima Aoi
“Anata” is a song released in 1973 as singer-songwriter Akiko Kosaka’s debut single.
The lyrics express feelings for a former lover and the dreams she had at the time, making it a poignant breakup song based on Kosaka’s own experiences.
In 2021, “Anata” was used in a McDonald’s commercial depicting actress Yoshiko Miyazaki reminiscing about a youthful romance; the version featured in the ad was a cover by singer-songwriter Aoi Teshima.
Her clear, translucent vocals can be savored at length.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.