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[Heartwarming] Moving CM songs. Popular commercial songs

[Heartwarming] Moving CM songs. Popular commercial songs
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A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving CM songs. Popular commercial songs (1–10)

Sapporo Beer Sapporo Classic “What kind of mother was she?” version

Let’s have a drink here.NEW!taka ando toshi

[Now streaming for karaoke] Come on, let’s drink here. | Sapporo Classic Brand Song [Full MV]
Let's have a drink here.NEW!taka ando toshi
Sapporo Classic “What kind of mother was she?” version 30 seconds

In addition to the duo Taka and Toshi, Taka’s mother also appears in this commercial.

It features a striking setup in which they talk about childhood memories with their mother.

Playing in the background is “Koko de, Nomou yo.”, a song familiar from Sapporo Beer commercials—an original track created for the ad and sung by Taka and Toshi.

With lyrics about their hometown of Hokkaido and a wish to spend time together with friends, it’s a song that’s likely to move many listeners.

A winter fairy is melting a snowmanNEW!Kimura Kaera

Kaela Kimura “A winter fairy is melting a snowman” (Official Music Video)
A winter fairy is melting a snowmanNEW!Kimura Kaera

With a glittering synthesizer tone resounding through the intro, can’t you instantly picture a wintry scene the moment you hear it? Sung by Kaela Kimura, this song introduces fantastical motifs like winter fairies and snowmen, drawing listeners into a picture-book-like, wondrous world.

Released as a single in December 2010, it played in living rooms across Japan as an NTT DoCoMo commercial song at the time.

It was also featured in a LINE MUSIC commercial in 2017, making it a beloved winter classic that transcends eras.

It was her first release after giving birth as well, and beneath its cuteness you can feel a strong sense of resolve.

The dance beat that makes you want to move your cold, huddled body is perfect for car rides on the way to the slopes or for livening up winter events.

BOAT RACE SPLASH: The 'Motivation' Chapter — Wanting to Become a Boat Racer

START LINEŌhara Sakurako

Sakurako Ohara – STARTLINE (Official Music Video)
START LINEŌhara Sakurako

The song chosen as the theme for the Boat Race commercial in 2021 was “START LINE” by Sakurako Ohara, a singer who is also active as an actress.

From the very beginning of the track, Ohara’s clear, straight-reaching vocals leap to the ear, and many listeners were likely captivated at first listen.

As the title “START LINE” suggests, the lyrics declare that no matter the adversity, once you set your goal, that’s your starting line—making it a song that gives you the courage and a push to start running toward what you want to do.

Sumitomo Mitsui Financial Group: “Forward Together”

Midnight ExpresswayOkazaki Taiiku

Okazaki Taiiku runs earnestly alongside his “classmate,” rugby player Keita Inagaki! The song is Flower Companyz’s “Midnight Highway,” covered by Okazaki Taiiku / SMBC Group commercial “Forward, Together” 30+60-second versions
Midnight ExpresswayOkazaki Taiiku

Since its 2004 release, “Shinya Kousoku” (Midnight Expressway) has remained a beloved anthem among rock fans, celebrated as a song that cheers you on in life.

The original is by The Flower Companyz, but it has been covered by many artists over the years—so many that in 2009 a tribute album titled “Shinya Kousoku – Ikitete Yokatta no Tsudoi -” was released featuring only versions of this song.

Singer-songwriter Taiiku Okazaki also performed this classic, and his rendition was featured in a commercial for Sumitomo Mitsui Financial Group.

While he’s known for many humorous, laugh-inducing tracks, his performance here is riveting for its fiery, straightforward vocals—a powerful take that rivals the original.

Aquarius: 'Invisible Cheer-On Summer' Edition

Funny BunnyUru

Aquarius CM 'Invisible “Do Your Best” – Little League Baseball'
Funny BunnyUru

The pillows’ classic “Funny Bunny,” released in 1999 and still shining in the rock scene.

For Aquarius’s commercial, a version sung by singer-songwriter Uru was used.

While the original has a refreshing mid-tempo rock feel, Uru’s version features her clear, beautiful vocals over a piano accompaniment.

Uru’s rendition of “Funny Bunny” is included on the cover disc that comes with the limited first pressing of her 2020 album Orion Blue.

General Incorporated Association, National Federation of Light Motor Vehicle Associations - Kei Car Awareness Promotion Campaign CM: 'The Driving Force of Japan, Kei Cars. Relay' Edition

Young SongKawasaki Takaya

Takaya Kawasaki - Young Song [OFFICIAL MUSIC VIDEO]
Young SongKawasaki Takaya

This song is a love song that depicts the once-in-a-lifetime love of singer-songwriter Takaya Kawasaki, who shot to fame with “Mahou no Jutan” (Magic Carpet), and it was used in a campaign commercial for the National Federation of Light Motor Vehicle Associations.

In the lyrics, a certain man speaks as if confiding his feelings for the woman he loves.

He reflects on the miracle of meeting among tens of billions of people over hundreds of billions of years of history, and he talks about an affection so strong it overflows beyond control.

There’s no doubt you’ll be moved by the sincerity and purity of these feelings.

Along with the lyrics, Kawasaki’s warm vocals and the song’s relaxed yet lively vibe make it likely to become very popular as a wedding song.

Toyo Suisan Maruchan Akai Kitsune and Midori no Tanuki “Akai Kitsune Midori no Tanuki Memory Museum” Episode 1: “Becoming a Father”

Over the SeasonSaitō Kazuyoshi

Kazuyoshi Saito – Over the Season [Music Video]
Over the SeasonSaitō Kazuyoshi

This song is a piece specially written by Kazuyoshi Saito for the commercial for Maruchan’s Aka Kitsune and Midori Tanuki.

In the commercial, there’s a scene where Tetsuya Takeda looks back on his younger days, and the lyrics of the song feature many images that evoke nostalgia.

The scenery of the yard at his parents’ home, the parents who always supported him, the friends he spent so much time with…

Memories of boyhood come flooding back all at once, leaving you with a warm feeling.