FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
FANCL is a cosmetics manufacturer that has steadfastly focused on additive-free cosmetics under the motto of “honest quality.” Many of their commercials highlight this commitment, so chances are you’ve seen them on TV.
They also produce a wide range of supplements, notably the Calorie Limit series.
In this article, we’ll showcase FANCL’s commercials all at once.
Each one conveys that their products—cosmetics and supplements alike—are safe and reliable to use.
Let’s dive right in.
FANCL commercials: A comprehensive showcase of cosmetics and supplement ads (1–10)
FANCL Enkin “Eye Detective Enkin” EditionIkki Sawamura
Ikki Sawamura appears before a woman troubled by “poor vision,” and as the Eye Detective Enkin, he helps solve her eye-related concerns.
By taking the Enkin supplement, you can replenish nutrients for the eyes, which is said to improve focusing ability and reduce fatigue.
It’s a friendly, approachable commercial.
FANCL Mild Cleansing Oil “Limited-Edition Doraemon Bottle” Version
This is a FANCL commercial featuring Doraemon and Dorami that highlights the appeal of the brand’s skincare products.
The popular Mild Cleansing Oil is released in a limited-edition Doraemon-themed bottle, conveying a special feel that combines cute looks with functionality.
While maintaining its key feature of being gentle on the skin yet thoroughly removing makeup and impurities, the charming design makes daily care feel more pleasant.
With Doraemon and friends by your side, the ad adds a warm touch that makes you want to share it with someone you care about, giving the impression that skincare can become a joyful time.
It’s a commercial with a charm that brings smiles to both adults and children.
FANCL “Parent and Child de Iron” Version
This commercial first highlights that one in two children are deficient in iron, then introduces how “Oyako de Tetsubun” makes it easy for parents and kids to get their iron.
It appeals to viewers by showing a heartwarming exchange between a mother and child, emphasizing that just one piece a day can help address iron deficiency.
It paints a picture of something simple that parents and children can easily do together.
FANCL Face Wash Powder: “Just washing gives your skin a big drink of toner.”Yuki Sakurai
“My skin absorbs toner differently,” Yuki Sakurai says with a smile right from the start.
But on the screen, large text reads: “This is not a toner commercial.” In fact, this ad is for a facial cleansing powder.
The message is that washing your face with this product helps condition your skin, making it easier for it to absorb toner.
Using such an impactful presentation really piques interest in the product, doesn’t it?
FANCL Mild Cleansing Oil “Cleansing That Changes Your Bare Skin” (Commercial)Mitsuki Takahata
This commercial for FANCL’s Mild Cleansing Oil promotes it as a cleanser that contributes to better skincare.
It shows Mitsuki Takahata using the product every day, highlighting how her skin gradually changes to convey the product’s feel and effectiveness.
FANCL Additive-Free Skincare: “Sustainable Skin” Edition
This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.
It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.
Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.
FANCL Inside Out Beauty: Lifelong Vitality and Beauty
The line “Life is longer after you become an adult” is particularly striking in this commercial, which promotes FANCL’s inside-and-out care.
It tells us that inside-and-out care is essential to maintain the lifelong well-being and beauty of our mind, body, and skin.
The background music features Humbert Humbert’s “Isshomono no Watashi,” written specifically for this CM.
Its calm tone perfectly matches the mood of the commercial and truly soothes the heart as you listen.
The warm lyrics are captivating and may inspire you to reflect on your own outlook on life.