Commercials for Kirin FIRE. A compilation of commercials for FIRE coffee.
Kirin Fire, the canned coffee sold by Kirin Beverage, is a staple product you can find at convenience stores and in vending machines.
Not only canned coffee but also a wide range of bottled coffees are available, so many of you have probably tried them.
In this article, we’ll introduce a roundup of Kirin Fire commercials! The background music is wonderful too—featuring long-standing CM song “To Feel The Fire” and famous tracks from Japan and abroad—so be sure to pay attention to that as you watch.
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Kirin FIRE commercials. Compilation of coffee FIRE commercials (11–20)
Kirin Beverage FIRE Freshly Ground Low-Sugar “Debut” EditionYuya Yagira
The FIRE Freshly Ground Low Sugar commercial, “Debut,” is a spot that conveys the product’s deliciousness in a simple and straightforward way.
Actor Yuya Yagira appears, takes a sip of the freshly ground low-sugar coffee, and says just one word: “Yabai!” There’s no concrete description of the flavor, but it’s precisely that single word that gets the appeal across, isn’t it?
KIRIN Beverage FIRE “Kazuyoshi Miura × Teruyuki Kagawa: Conversation” EditionKazu Miura, Teruyuki Kagawa
This is a cool original commercial track with clap sounds that linger in your ears.
It’s composed by Takahiro Uchiyama, a musician who also works on composition and artist production.
The grand, expansive style fits the ad’s fiery vibe and leaves a strong impression—it really gets you pumped.
Kirin Beverage FIRE – Ignite Your Heart: ‘Zaccheroni’s Next Life’ VersionAlberto Zaccheroni
This is about Alberto Zaccheroni, who also served as the head coach of Japan’s national soccer team, talking about how he would live in the present if he could go back to the past.
Even if he has regrets as a player, he has none as a coach; his claim that he always gives his all as a coach conveys a strong sense of determination.
The video has a cool image of him heading toward the coach’s field with a flare in hand.
The music that further accentuates that strength and cool atmosphere is “Seasons of Love.” Known as a featured song from the musical Rent, its grand development when the chorus hits feels like the skies clearing, revealing a positive emotion—like hope for what’s to come.
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Kirin FIRE commercials. Compilation of coffee FIRE commercials (21–30)
Kirin Beverage FIRE Ignite Your Heart “To Father” Edition
This video depicts the budding understanding of a father once disliked, as the protagonist faces their work—conveying a sense of family bonds as well.
As they approach the age their father once was, they realize his greatness and resolve to become like him, a powerful determination that comes through clearly.
The appearance of Fire also underscores the crisp, refreshing quality that helps switch one’s mindset.
The song that further amplifies the video’s strong atmosphere is “Seasons of Love.” Featured in the musical Rent, its structure—building strength as it moves toward the chorus—conveys a bright, positive feeling with clarity.
Kirin Beverage FIRE “To My Son” EditionYosuke Eguchi
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.