The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
When it comes to the CM song for FIRE, Kirin’s flagship canned coffee, many people probably think of “To Feel the Fire.” It’s a song Stevie Wonder wrote specifically for FIRE, and in addition to his own vocal version, many covers by various artists have been featured.
In this article, we’ll showcase all the songs that have been used in FIRE commercials to date, including covers of “To Feel the Fire,” famous international classics, and popular tracks by Japanese artists.
The lineup is packed with cool tunes, so take this opportunity to give them a thorough listen.
Timeless hit songs you can’t help but sing along to! A roundup of KIRIN FIRE’s classic commercial songs through the years (1–10)
To Feel The FireStevie Wonder
Some of you might think of this when it comes to coffee commercial songs: “To Feel The Fire” by the world-renowned singer-songwriter Stevie Wonder.
It was written specifically for the Kirin Fire series commercials and helped contribute to the product’s huge success.
flying boatKing Gnu
This cool commercial with the catchphrase “Ignite Your Heart,” which ties into the product name, is for the canned coffee brand FIRE.
It features Daiki Tsuneta of King Gnu, showing him at work on music production.
His expressions and gestures add to the mood, making it a ruggedly stylish piece of film.
Many of you may have seen this CM on TV or video sites and found it memorable.
The background music is King Gnu’s 2019 release Hikoutei (Airship).
Riding on a powerful performance, the song delivers the message “Forge ahead without fear,” and as you listen, you can feel courage and fighting spirit well up inside.
To Feel The FireKenta Kiritani
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
When A Man Loves A WomanPercy Sledge
The commercial titled “Tobishoku” featuring Yuriko Ishida uses “When a Man Loves a Woman” by American singer Percy Sledge.
Released in 1966 as his debut single, the song became a major hit and has been covered by many artists.
Its Japanese title is “Otoko ga Onna o Aisuru Toki,” and the lyrics depict a man falling deeper and deeper for a woman.
It’s a fervent love call that says he’ll do anything for her, so he wants her to love him in return.
Passionate as it is, it’s a number about being so consumed by love that it’s almost a little worrying.
To Feel The FireONE OK ROCK
In the “Double Mountain” commercial, ONE OK ROCK covers Stevie Wonder’s “To Feel the Fire.” Their cover version is included as a B-side on the 2011 single “Answer is Near.” Sung in Taka’s husky, sultry voice, this love song grabs listeners by the heart.
It has a richness distinct from the original, transforming a heartfelt cry for love into sound through a world only ONE OK ROCK can create.
To Feel the FireAki Yashiro
Aki Yashiro’s cover of Stevie Wonder’s “To Feel The Fire.” It’s performed in Japanese, with the arrangement giving the song a gentle, richly nuanced atmosphere.
Listening to it brings a sense of calm, almost a healing effect.
Accompanying Yashiro’s tender vocals, the piano and strings weave melodies that seem to envelop the listener.
As the song moves toward its finale, the yearning for true love grows stronger and stronger, stirring emotions that bring tears.
Original songChatmonchy
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.