A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
Masaharu Fukuyama, active as both an actor and singer-songwriter, has appeared in numerous TV commercials, captivating viewers with his presence and compelling performances.
In this article, we’ll introduce some of his most memorable commercials.
Many of the ads he appears in also feature his own songs, so please enjoy those as well.
A commercial featuring Masaharu Fukuyama. He’s also responsible for the music in many of the commercials (1–10).
Nippon Life Nissay Sustainability Project: “Connecting Companies” EditionNEW!Masaharu Fukuyama
This commercial shows how Nippon Life employees work and conveys their initiative to connect companies.
It features Masaharu Fukuyama closely following the dedicated efforts of Nissay staff, depicting their work on regional revitalization.
The song that highlights the gentle, human-connected atmosphere portrayed in the footage is Masaharu Fukuyama’s “Miraie.” Its calm piano tones layered with a tender, conversational vocal evoke a sense of hope for a bright future.
SoftBank: Providing answers to social issues. “Food Loss (Sakimiru)” editionMasaharu Fukuyama
This content features Masaharu Fukuyama and the AI “Masha-haru” reflecting on social issues we notice in everyday moments.
From there, it shifts to SoftBank’s initiatives, expressing how Sakimiru, an AI demand-forecasting service, can help solve food loss.
What further highlights the warmth of these future-focused efforts is Masaharu Fukuyama’s song “Kazoku ni Narou yo.” With its gentle, family-themed atmosphere, the song strongly conveys a warmth that leads toward happiness.
SoftBank: Answering social challenges. 'AI Declaration' editionMasaharu Fukuyama
This commercial introducing SoftBank’s AI initiatives features Masaharu Fukuyama and his AI partner, AI Mashaharu.
As Fukuyama marvels at the capabilities of SoftBank’s AI, AI Mashaharu walks him through the company’s AI business.
Learning that SoftBank’s AI is being utilized across a variety of fields—and is becoming a partner in solving social challenges—Fukuyama is even more impressed, and the commercial concludes with that scene.
Nippon Life Nissay Sustainability Project “Cancer Screening” EditionMasaharu Fukuyama
This commercial introduces the Nissay Sustainability Project, Nippon Life’s initiative aimed at building a society where everyone can live with lasting peace of mind.
It unfolds with Masaharu Fukuyama covering interactions between employees and users, and the determined expressions each person shows convey a sense of moving forward into the future.
Enhancing the sense of human connection depicted in the commercial is Masaharu Fukuyama’s “Walking with you.” It’s an instrumental piece played solely on guitar, and the light, nimble strings evoke not only warmth but also a touch of poignancy.
Asahi Breweries Asahi Super Dry “Cheers to the New Year” VersionMasaharu Fukuyama, Tomoya Nakamura, Masaki Suda
This commercial highlights the refreshing sensation of Asahi Super Dry that makes it perfect for welcoming the New Year.
It depicts Masaharu Fukuyama, Masaki Suda, and Tomoya Nakamura enjoying Super Dry, and their expressions convey how its great taste elevates the atmosphere.
The song that further accentuates the fun mood portrayed in the footage is This Is Me from the musical film The Greatest Showman.
The layered vocals over a powerful rhythm and the gradually grander sound are striking, and together with the dynamic singing, they convey a sense of hope for forging a bright future.
Asahi Beer Nikka Frontier “New Release” Version / “Float Highball” Version / “Nikka’s DNA” VersionMasaharu Fukuyama
This commercial promotes the launch of the new whisky, Nikka Frontier, and powerfully conveys the passion behind it.
While honoring Nikka’s journey up to now, it communicates—through Masaharu Fukuyama’s narration—that the brand has reached a new frontier.
Fukuyama’s expression as he gazes at a highball made with this whisky is also striking; his cool demeanor conveys strong confidence in the product.
By focusing more on aroma than taste, the ad effectively heightens the viewer’s desire to try it for themselves.
Japanet Water - Natural Water from Mt. Fuji: “Is your body’s water clean?”Masaharu Fukuyama
This commercial conveys how essential water is to people while highlighting that Japanet Water supports that need.
Masaharu Fukuyama speaks about the important fact that 60% of the human body is water, emphasizing that awareness of water leads to better health.
It shows that even the water we drink every day can be easily improved with Japanet Water, allowing you to incorporate water that prioritizes safety—paired with beautiful imagery of water.
The visuals centered on white and the gentle narration also give an impression of warmth that feels close to people.