Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
Speaking of Glico, in addition to snacks like Pocky and Papico, the company handles a wide range of primarily food-related products, including yogurt, beverages, and supplements.
Glico offers many products that people pick up in their daily lives, and you probably often see their commercials on TV.
In this article, we’ll introduce a whole lineup of these familiar Glico commercials.
Recently, there’s also been a lot of attention on their star-studded casts, featuring the likes of Haruka Ayase, Yuriko Yoshitaka, Kasumi Arimura, and Hiroshi Tamaki.
Take this opportunity to take a closer look.
Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages (1–10).
Glico Pocky Pretz “Everyone’s Do-PPretz Debut” VersionNEW!Mitsuki Takahata
This commercial highlights how Pocky-style Pretz sticks are perfect for snacking while doing something else.
As soon as Mitsuki Takahata gets home, she starts diligently building a Rube Goldberg machine while munching on Pretz.
Meanwhile, the narration not only talks about how tasty they are, but also mentions that they’re designed not to leave much powder on your hands—making them ideal for eating while you focus on what you love.
Just as the narration says, Takahata finishes the Rube Goldberg machine while eating Pretz.
The satisfied look on her face as she watches the ball roll along is particularly memorable.
Glico Pocky Two-Layer Style: “Fragrant Cacao — New Release” EditionNEW!Narration: Takeo Otsuka
It’s a memorable commercial where Pocky is served on a white plate as if it were a dish from a fine restaurant.
Footage of the chef carrying the plate and the rich, dense cream is paired with narration to convey the product’s appeal.
As the line “a blissful moment that fills the heart” suggests, it may be positioned less as a children’s snack and more as an indulgent treat that adults can enjoy as well.
Ezaki Glico Pocky “Pocky Revolution” VersionAyana Shiromoto, Scha Dara Parr, Nakigoto
This commercial lively portrays the big “revolution” of Pocky becoming more delicious from the ingredients up.
Ayana Shiromoto casually eats a Pocky, notices the change, and celebrates it together with the members of Scha Dara Parr and Nakigoto, who appear on the scene.
Centered around Pocky’s signature red packaging and showing everyone moving joyfully, it conveys that an even better change has been added.
Glico PockyJoyful
Ikimono-gakari’s “Joyful” was released in 2009 as their 15th single, a song that expresses a sense of fun throughout.
Layered over its light, joy-conveying sound, the lyrics also emphasize the resonance of the words, showcasing an irresistible, sing-along kind of delight.
The track was created by request as a commercial song for Ezaki Glico’s Pocky, and the lively mood of the footage it accompanied became a focal point that drew attention.
Because the wording is so light and buoyant, the dancing in the video really stands out, vividly conveying the shared excitement and the thrill of everyone getting hyped together.
Glico Aisu no Mi “Aisu no Mi tte, jitsu wa…” VersionYuriko Yoshitaka
This commercial features Yuriko Yoshitaka reintroducing the delicious taste of Ice no Mi to consumers who are skeptical about its flavor.
In the ad, the song “Kimi wa 1000%,” covered by PEDRO—the solo project of former BiSH member Ayuni D—is used.
With parody lyrics, the CM highlights Ice no Mi’s points of craftsmanship and promotes it as a gelato rich in fruit flavor and deliciously intense.
The original track was released in 1986 by 1986 Omega Tribe, a passionate song set in summer that portrays budding romance.
Ezaki Glico Pocky: How many sticks should we talk about? 'Debut' versionSara Minami, Rie Miyazawa, Koji Okura
This is a commercial depicting a warm conversation between Sara Minami and Rie Miyazawa, a mother and daughter connected through Pocky.
Noticing that her daughter, who has experienced transferring schools, is struggling, the mother uses Pocky as a conversation starter to gently draw out her worries—beautifully expressing the kindness of family.
Just as the mother and daughter’s conversation heats up, Koji Okura, the father, comes home; his unknowing expression further highlights the fun atmosphere.
The song that underscores the warmth expressed in the visuals is B’z’s “Majestic.” Within the group’s signature power, you can also sense a calm air, from which a forward-looking strength comes through.
Ezaki Glico Pocky “Dance Dance” VersionYui Aragaki
This commercial depicts Yui Aragaki suddenly breaking into a dance with a Pocky in hand, expressing both the deliciousness of Pocky and the exhilaration it brings.
It unfolds from her secretly enjoying it at school to heading out into the town, and as others get swept up in the fun, it also conveys how widely loved Pocky is.
The song that emphasizes the gradually rising excitement and the playful atmosphere is ORANGE RANGE’s “DANCE2 feat.
Soy Sauce.” Its distinctive world infused with digital sounds and vocals layered with effects vividly captures a light, buoyant feel.