Haagen-Dazs Commercials: A Complete History Compilation [2025]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Häagen-Dazs Commercials: Complete History [2025] (1–10)
Haagen-Dazs Crispy Sandwich: “Bite it. Feel the lift.”Takeru Satoh
This commercial introduces Häagen-Dazs’s new Crispy Sandwich with an enhanced caramel vibe, featuring narration by Takeru Satoh and his dynamic presence.
The moment he catches the Crispy Sandwich and brings it to his mouth, his smile conveys the deliciousness straight away.
The playful twist with “camel” and a camel—words that sound like “caramel” in Japanese—adds a comical touch and suggests they want people to enjoy it casually.
Haagen-Dazs Vanilla: “Melts in a Second, Fragrant Vanilla” VersionTakeru Satoh
This scene shows Takeru Satoh eating Häagen-Dazs after a bath; it’s a vanilla-flavored commercial titled “Melts in a Second, Fragrant with Vanilla.” In addition to being the perfect ice cream to end the day, Satoh’s expressions clearly convey just how enticing its melt-in-your-mouth flavor is.
Haagen-Dazs Mini Cup The Milk “First Rich” VersionKia Nakanishi
This is a commercial that showcases the flavor of Häagen-Dazs The Milk, created in pursuit of an unprecedentedly rich milk.
It features Kiara Nakanishi eating The Milk against a snowy backdrop, and through the layering of whites and her smile as she takes a bite, it conveys a sense of luxurious deliciousness.
Emphasizing that gentle atmosphere alongside the sense of luxury is the song “Trust Me” by ena mori.
The steadily measured rhythm evokes a forward-looking mood, and the soft vocals layered over it create a distinctive floating sensation.
Haagen-Dazs Commercials: Complete History Compilation [2025] (11–20)
Haagen-Dazs: “With Takeru Satoh, the Crunchy-Crispy Temptation” / “Takeru Satoh’s Decorations Guide” / “The Secret Is Density”Takeru Satoh
Two commercials from the Häagen-Dazs Decorations series—known for their crunchy and crispy textures—and one commercial that reintroduces the secret behind Häagen-Dazs’ deliciousness have been released.
In the Decorations CM “Takeru Satoh and the Temptation of Crunch,” the series’ features and taste are highlighted, while in “Takeru Satoh’s Decorations Guide,” recommended ways to enjoy them are introduced.
The “The Secret Is Density” CM explains that Häagen-Dazs’ high density is what delivers its rich flavor.
In all of the commercials, Takeru Satoh’s calm narration is striking and pairs well with Häagen-Dazs’ premium image.
Haagen-Dazs 'The Secret to Happiness'Yurina Hirate
This is the Häagen-Dazs commercial “The Secret to Happiness,” featuring Yurina Hirate, a former member of Keyakizaka46 who enjoys charismatic popularity.
At dusk, Hirate closes her laptop with a snap and heads straight to the refrigerator.
She takes a Häagen-Dazs from the freezer and, standing in the kitchen, takes a bite of ice cream.
Having Häagen-Dazs always in the freezer is “the secret to happiness”—totally relatable, right? Then she dives onto the sofa and savors her Häagen-Dazs, looking absolutely adorable.
Haagen-Dazs Crispy Sandwich: The Birth of The CaramelTakeru Satoh
The Häagen-Dazs Crispy Sandwich commercial featuring Takeru Satoh, titled “The Birth of The Caramel.” In this ad, you can fully enjoy Satoh as he savors the Crispy Sandwich while talking about it.
He takes a light bite, gazes at it, and praises it as he speaks.
Although Takeru Satoh has many female fans, this commercial is likely cool even from a male perspective, too.
Watching him close his eyes to relish the Crispy Sandwich makes you think he’s cool—and it makes you want to eat one yourself.
It’s a spot that really stimulates the desire to buy.
That shy smile at the end is irresistible.
Haagen-Dazs Crispy Sandwich: Astronomical ObservationTakeru Satoh
This is the Haagen-Dazs Crispy Sandwich commercial, “Stargazing,” featuring Takeru Satoh, who’s practically the byword for a handsome man.
Right at the start, Satoh delivers a counterpunch with a single word: “I like you.” That one line alone probably swept many women off their feet.
Though, in fact, that “I like you” is directed at the Crispy Sandwich.
Satoh, nibbling on a Crispy Sandwich in one hand while stargazing, wearing glasses—a look you don’t often see—will make your heart skip a beat.
It’s the kind of commercial that gets you in more ways than one.