Haagen-Dazs Commercials: A Complete History Compilation [2025]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History Compilation [2025] (11–20)
Haagen-Dazs 'Precious Moments' VersionTakeru Satoh
The Haagen-Dazs commercial titled “Precious Time,” featuring Takeru Satoh.
He casually takes a Haagen-Dazs out of the freezer, tosses it up and catches it—doesn’t he look incredibly cool? He brings the Haagen-Dazs and a spoon, takes a bite, and then slips off the sofa he was sitting on… Rather than just saying, “Is it really that delicious?” it really conveys the importance and happiness of a relaxing moment.
It’s a spot where the phrase “Hello, Happiness” resonates so naturally.
Haagen-Dazs “Creamy Gelato 2021” Edition
This is a commercial introducing the lineup of Creamy Gelato sold in 2021.
Creamy Gelato is a product that offers a new way to enjoy Häagen-Dazs: each cup contains two different flavors of ice cream—you can eat them as they are, enjoy the two together, or mix them up at the end for an even more delicious taste.
This time, the two featured varieties are Hazelnut & Milk and Mango & Passion Fruit, both of which look delicious and are very appealing combinations.
Haagen-Dazs “Summer Session” EditionAwesome City Club
Awesome City Club appears in the web commercial for Häagen-Dazs “Creamy Gelato.” The video has been crafted into a stylish piece with the allure of a music video scene.
The song featured as the CM track is their piece “color.” It’s a sophisticated summer session that expresses the dreamy comfort and the image of ice cream flavors blending together—perfect for those reward-time moments, just like Häagen-Dazs.
True to Awesome’s refined sound, the harmonies of atagi and PORIN are soothing and add a chic touch that heightens the relaxed mood.
Haagen-Dazs Crispy Sandwich “Bite it however you like” versionTakeru Satoh
Takeru Satoh, who’s cool and has many fans regardless of gender, appears in Haagen-Dazs’s Crispy Sandwich commercial, “Bite It However You Like.” The Crispy Sandwich is a popular type of Haagen-Dazs ice cream you can hold in your hand and eat as is.
In this ad, which really conveys its convenience and appeal, Satoh wonders, “From which side, from where, and how much?” but in the end, he just takes a big bite, saying, “Bite it however you like!” If Takeru Satoh says so, there’s nothing else to do but follow his lead!
Haagen-Dazs “Strawberry Condensed Milk”Yuko Araki
This commercial showcases Yuko Araki in a yukata savoring Häagen-Dazs, highlighting the rich flavors and the ice cream’s refreshing coolness.
The flow of wind, the light, tinkling sound of wind chimes, and her blissful smile together convey a calming sense of cool.
The music by Miu Sakamoto underscores the coolness and quiet happiness depicted on screen.
It emphasizes not only the sound but also the resonance of the voice, creating an overall airy feel.
Thanks to the buoyant, bouncy tones, the coolness and joy come through even more strongly.
Haagen-Dazs The Milk: “First Richness”Kia Nakanishi
This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.
It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.
The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.
Haagen-Dazs Commercials: Complete History [2025] (21–30)
Haagen-Dazs “Hey, did you know? The Perfect Timing Sign”Ko Shibasaki
The 2012 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Hey, did you know? The Perfect Time-to-Eat Sign.” In the back seat of a car, Shibasaki casually starts with, “Hey, did you know?” Häagen-Dazs is so firm that when you take it straight out of the freezer, it’s too hard for a spoon to go in, right? If you leave it at room temperature for a little while and press the cup firmly, the edges will gently lift—this is the “perfect time-to-eat sign.” Makes you want to try it the next time you have Häagen-Dazs, doesn’t it?