Haagen-Dazs Commercials: A Complete History Compilation [2025]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History [2025] (21–30)
Haagen-Dazs Hana Mochi: 'Refined Selection Experience' EditionNatalia Muchova
Limited-time Hana Mochi from Häagen-Dazs is so delicious it often sells out.
The person appearing in the commercial for Hana Mochi Ginsen Kinako Kuromitsu is Natalia Muchova, who works as a model and creator.
You can hardly see her face in the ad, but her beautiful kimono styling is exactly what you’d expect from a model.
The line where she sighs “haa” in delight after tasting Hana Mochi, then adds “gen-dazzu” to complete the product name “Häagen-Dazs,” is clever, isn’t it? If you want to see her beautiful face that doesn’t appear clearly in the CM, check out her Instagram or YouTube!
Haagen-Dazs “Crispy Sandwich: My Special Sweets EARTH” EditionAyami Nakajo
The commercial “Crispy Sandwich: My Special Sweets – December,” aired in 2018 and featuring Ayami Nakajo as the image character.
In a luxurious, Western-style interior, Ayami Nakajo is eating a Crispy Sandwich when she begins to gently float; when you look outside the room, it’s outer space, making you think, “Wait, is she floating in zero gravity?” There is another commercial with the same concept, but this one promotes a new product at the end: “The taste of love when the red berry bursts.”
Haagen-Dazs Crispy Sandwich: “My Special Sweets EARTH” EditionAyami Nakajo
The Crispy Sandwich is Haagen-Dazs ice cream sandwiched between light, crisp wafers.
The Crispy Sandwich commercial, titled “My Special Sweets EARTH,” features Ayami Nakajo, who has appeared in many Haagen-Dazs ads.
The way she gently floats up after taking a bite suggests that the Crispy Sandwich is so delicious it’s like ascending to the heavens.
Floating in a soft, cream-colored dress, she looks almost angelic.
While the flavor of the Crispy Sandwich is certainly intriguing, we can’t help but be captivated by Ayami Nakajo’s stunning presence as well.
Haagen-Dazs: 'I won't let anyone interrupt this moment'Ko Shibasaki
When you treat yourself to a slightly luxe Häagen-Dazs, you want to focus on nothing but savoring it, right? That feeling is captured in Häagen-Dazs’s commercial “I won’t let anyone interrupt this moment,” starring Kou Shibasaki.
Dressed comfortably, Shibasaki sets the scene perfectly—bringing over a chair and dimming the lights—so she can enjoy her Häagen-Dazs with total concentration.
By the time she’s done, the ice cream has melted to that perfect texture, and she settles in to eat it slowly.
The way she looks so satisfied during that luxurious little moment is incredibly cute!
Haagen-Dazs 'Green Tea Experience' VersionTakeru Satoh
In this commercial featuring Takeru Satoh enjoying Häagen-Dazs Green Tea, the product’s appeal is conveyed concisely and precisely.
That appeal lies in the luxurious use of only premium matcha, which recreates a deep, layered flavor.
Just by watching Satoh’s expression of amazement after his first bite, you can feel how delicious it is.
Haagen-Dazs: “Waiting Together”Ko Shibasaki
Häagen-Dazs is rich and slow to melt—when you take it straight out of the freezer, it’s rock hard.
In this commercial featuring Kou Shibasaki, titled “Waiting Together,” Häagen-Dazs appears in a scene that feels like a girls’ night, and everyone waits together until it softens just a bit.
They set the rock-hard Häagen-Dazs on the table and pass the time chatting and warming themselves by the fireplace.
Shibasaki speaks directly to us, and she’s just so cute! It’s the kind of commercial that makes you want to watch it over and over because of her adorable charm.
Haagen-Dazs Crispy Sandwich “Scooter” VersionAyami Nakajo
This is the Häagen-Dazs Crispy Sandwich commercial titled “Scooter,” featuring a strikingly colorful and pop-like townscape.
Ayami Nakajo parks her scooter at the side of the road and takes a hearty bite of a Crispy Sandwich, saying there are days when you just can’t help but crave that crispy bite.
Watching her, you get it—you can’t help but agree from the way she digs in.
It’s an adorable ad, with her looking blissfully happy as she eats, then getting a little shy when someone peeks at her enjoying it.
The scene of her savoring the Crispy Sandwich and then riding off again on her bike is also irresistibly cute.