Lovely commercial jingle

Haagen-Dazs Commercials: A Complete History Compilation [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you want to indulge a little, the go-to ice cream is Häagen-Dazs!

You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.

Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.

Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!

And what always gets people talking is the cast.

In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.

In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!

Haagen-Dazs Commercials: Complete History [2025] (31–40)

Haagen-Dazs “A Small Ritual” EditionAyami Nakajo

Ayami Nakajo Häagen-Dazs TV commercial 'A Small Ritual' 30 seconds

The Häagen-Dazs commercial “A Small Ritual,” featuring Ayami Nakajo soaking in a bathtub with the city night view in the background, instantly draws your eye.

Seeing Nakajo shedding quiet tears makes your chest ache a little, but when something sad happens or you’re feeling down, she resets herself with an unusual situation—eating ice cream in the bath—a ‘small ritual.

’ Many viewers might be tempted to copy this.

It’s a commercial that leaves you relieved too, as Nakajo lets out a soft smile at the end and her cheerful expression returns.

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Haagen-Dazs “Fragrance” VersionKo Shibasaki

[Kou Shibasaki @ CM] [Haagen-Dazs / July 2011] Hey, did you know? Fragrance version

This is the 2011 Haagen-Dazs series commercial featuring Kou Shibasaki, titled “Hey, did you know? Fragrance.” Vanilla ice cream is the classic of classics, so we often choose it without thinking much, right? But this ad reminds us that if the ingredients are different, of course the taste is different too.

Ice cream for savoring the aroma—how luxurious is that? The way she turns off the lights and eats by candlelight to focus is pretty intense (lol).

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Haagen-Dazs Cookies & Cream “In the White Forest” versionAyami Nakajo

Häagen DazsCM

This is the Häagen-Dazs Cookies & Cream commercial titled “In the White Forest,” featuring Ayami Nakajo.

In an all-white, snow-covered world, Nakajo draws a picture of an owl and suddenly asks, “I wonder what happiness is?” Two adorable boys, like twins, perched up in a tree, answer her—creating a warm, heartwarming scene.

But in the end, it turns out the boys were actually the model for the drawing—the owls? It’s also a striking spot where Nakajo, set against the vast snowy landscape, wears a sleeveless bright red dress that instantly captures your attention.

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Haagen-Dazs Crunchy Crunch “Amusement Park” VersionKiko Mizuhara

Haagen-Dazs Crunchy Crunch CM “Amusement Park” Kiko Mizuhara

This is the Haagen-Dazs Crunchy Crunch commercial, “Amusement Park,” featuring model Kiko Mizuhara.

In a theme park illuminated by glowing lights at night, Kiko Mizuhara appears stylishly with a Haagen-Dazs Crunchy Crunch in one hand.

She takes a crisp bite with a wonderfully satisfying sound, and the sight of her happily strolling through the park leaves a strong impression.

The dreamlike atmosphere of the nighttime amusement park—almost as if it isn’t in Japan—creates a memorable mood.

You can’t help but be captivated by Kiko’s joyful smile, too.

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Haagen-Dazs Crispy Sandwich Caramel Classic “Open Car” VersionAyami Nakajo

[Ayami Nakajo CM] Häagen-Dazs. Häagen-Dazs “Crispy Sandwich: Open Car” Version

This is the 2017 Häagen-Dazs commercial titled “Crispy Sandwich: Caramel Classic – Convertible,” featuring Ayami Nakajo as ambassador.

Under summer-like sunlight, Ayami Nakajo, wearing sunglasses with her hair in a ponytail, takes a bite of a Crispy Sandwich while riding in a convertible.

True to the tagline “Made only of happiness,” she looks incredibly happy as she eats it!

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Haagen-Dazs Commercials: Complete History [2025] (41–50)

Haagen-Dazs Strawberry: “Bright Red Strawberries”Ayami Nakajo

[Commercial] Häagen-Dazs

The CM for the “Strawberry: Bright Red Strawberry” edition features Ayami Nakajo in a red dress.

She gets excited by the vivid red strawberries, and the way she happily enjoys a Häagen-Dazs Strawberry is absolutely adorable! Häagen-Dazs often has a luxurious image, but Ayami Nakajo’s charming presence also makes it feel approachable.

The sweet-and-tart strawberry flavor perfectly matches her cute vibe, making this a commercial that will definitely make you crave Häagen-Dazs!

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Haagen-Dazs Hana Mochi “Season of Hana Mochi” EditionNatalia Muchova

[CM] Haagen-Dazs Hana Mochi

The “Hana Mochi” series from Häagen-Dazs, released around autumn.

I love how this series isn’t overly sweet and has such a refined flavor—it’s incredibly delicious.

Different from the regular lineup, the Hana Mochi commercial, “Hana Mochi Season,” features Slovak model Natalia Muchova.

Her elegant aura matches the image of Hana Mochi beautifully.

It captures that special moment when enjoying Hana Mochi lifts your spirits and adds a touch of brilliance.

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