Lovely commercial jingle

Haagen-Dazs Commercials: A Complete History Compilation [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-Chief of RAG MUSIC. JFC-certified fact-checker. After working at a music studio and handling wedding audio, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on experience from personal music activities and past work, I create daily articles, including song features, introductions to music festivals across the country, and live reports. My musical tastes include rock from Japan and abroad, and lately I also enjoy a wide range of J-pop.

When you want to indulge a little, the go-to ice cream is Häagen-Dazs!

You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.

Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.

Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!

And what always gets people talking is the cast.

In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.

In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!

Haagen-Dazs Commercials: Complete History [2025] (41–50)

Haagen-Dazs 'Wrapping Heart' VersionKo Shibasaki

[Ko Shibasaki @ CM] [Häagen-Dazs / May 2011] Häagen-Dazs “Embracing Heart” version

This is the 2011 Haagen-Dazs commercial series “Embracing Heart,” featuring Kou Shibasaki.

Dressed elegantly in traditional Japanese attire, Shibasaki wraps a jar of strawberries in a furoshiki, while beside her strawberry ice cream is gently enveloped in a crepe.

The ad beautifully links the idea of “wrapping” in both the crepe and the furoshiki.

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Haagen-Dazs Commercials: Complete History [2025] (51–60)

Haagen-Dazs “Big Spoon” VersionKo Shibasaki

[Ko Shibasaki @ Commercial] [Häagen-Dazs / February 2012] Chocolate Brownie “Big Spoon” Version

This is the 2013 series of Häagen-Dazs commercials featuring Kou Shibasaki, titled “Big Spoon.” Häagen-Dazs Chocolate Brownie is an indulgent feast of chocolate chips, ice cream, and brownie pieces.

The scene where she takes a bold, oversized bite with a big spoon really whets your appetite—it makes you want to eat it right away.

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Haagen-Dazs: “A Rich, Indulgent Bite”Ko Shibasaki

[Kou Shibasaki @ TV commercial] [Haagen-Dazs / April 2014] Crunchy Crunch “Take a big bite of rich indulgence” version

This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Take a Rich, Indulgent Bite.” Häagen-Dazs ads often have a dressy, slightly mature vibe aimed at adult women, but since this product is a bar-type ice cream, the tone here is a bit more casual.

Watching it makes you want to take a big, unapologetic bite without worrying about who’s watching.

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