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Haagen-Dazs Commercials: A Complete History Compilation [2025]

Haagen-Dazs Commercials: A Complete History Compilation [2025]

Last updated:2025/12/4

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-Chief of RAG MUSIC. JFC-certified fact-checker. After working at a music studio and handling wedding audio, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on experience from personal music activities and past work, I create daily articles, including song features, introductions to music festivals across the country, and live reports. My musical tastes include rock from Japan and abroad, and lately I also enjoy a wide range of J-pop.

When you want to indulge a little, the go-to ice cream is Häagen-Dazs!

You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.

Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.

Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!

And what always gets people talking is the cast.

In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.

In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!

Häagen-Dazs Commercials: Complete History [2025] (1–10)

Haagen-Dazs Ganache Chocolat “Hime Chocolat” VersionNEW!TWICE、SANA

Haagen-Dazs Ganache Chocolat TV commercial “Hidden Chocolat” version, 15 seconds

SANA from TWICE, dressed in a simple and elegant outfit reminiscent of the product, leisurely approaches the chocolate and picks it up.

Then the chocolate sinks into a Häagen-Dazs cup, and ganache overflows from within.

As SANA scoops it up with a spoon and savors it, her expression gradually turns into a satisfied smile.

The final shot, wrapped in a deep red veil, evokes the rich and refined taste of the chocolate.

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Haagen-Dazs: The Day I Was First Called “Mom”Tatsuya Yamawaki, Aoi Kiryuu

Haagen-Dazs TV commercial “The Day I Was First Called Mom” – 30 seconds

Just watching it makes you feel happy too—this is a Häagen-Dazs commercial.

The warm tagline, “There’s someone I want to stand in line and eat with,” leaves a strong impression.

In the ad, confetti falls as if celebrating a child saying “Mama” for the first time, and afterward the couple shares Häagen-Dazs together.

It conveys that it’s the perfect ice cream for a special day.

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Häagen-Dazs Crispy Sandwich: “I want to get delightfully hooked.” (version)sana

Häagen-Dazs Crispy Sandwich TV commercial “I want to get crisply, wholeheartedly absorbed.” Edition

SANA from TWICE appears in a Häagen-Dazs commercial.

In the ad, she’s shown watching a tennis match while eating a Crispy Sandwich, but before long she becomes more engrossed in the Crispy Sandwich than the match itself.

The message is that it’s so delicious, you forget the excitement of the game right in front of you—something that surely piqued many people’s interest.

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Haagen-Dazs Chocolat Duo “Serious Chocolate”Takeru Satoh

Haagen-Dazs TV commercial: 'Chocolat Duo' Serious Chocolate version, 15 seconds

This is a commercial introducing a product called “Chocolat Duo,” a single cup that lets you enjoy two types of chocolate ice cream.

The two flavors are Cacao Chocolat, known for its captivating cacao aroma, and Milk Chocolat, known for its rich, deep taste.

It’s great to be able to enjoy different flavors in one ice cream, isn’t it? Watching Takeru Satoh’s reactions in the commercial really conveys how delicious it is.

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Haagen-Dazs CREAMY GELATO “Knead-and-Eat” Version

CREAMY GELATO Web Commercial “Neri-tabe Edition” 30 seconds

This commercial introduces a tasty way to enjoy creamy gelato that comes with two flavors in one cup.

There are three recommended steps: first, try each flavor on its own; next, scoop both flavors together and eat them at the same time; and finally, knead the two flavors to mix them before eating.

Since it’s said to deliver a texture like authentic gelato, many viewers might have felt inspired to give it a try after watching this ad.

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Haagen-Dazs 'Feelings: Takeru Sato' VersionTakeru Satoh

Haagen-Dazs TV Commercial “Feelings – Takeru Satoh” 15-second version

Haagen-Dazs is presented as ice cream that stays close to you through all kinds of emotions—when you’re chatting with friends, spending a rainy day alone, or listening to your favorite music.

It emphasizes that Haagen-Dazs is an essential part of everyday life, always by your side and enriching your feelings with its delicious taste no matter how you feel.

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Haagen-Dazs Crispy Sandwich: “Bite it. Feel the lift.”Takeru Satoh

Haagen-Dazs TV commercial – Crispy Sandwich “Bite it. Feel the lift.” 15-second Camel Edition

This commercial introduces Häagen-Dazs’s new Crispy Sandwich with an enhanced caramel vibe, featuring narration by Takeru Satoh and his dynamic presence.

The moment he catches the Crispy Sandwich and brings it to his mouth, his smile conveys the deliciousness straight away.

The playful twist with “camel” and a camel—words that sound like “caramel” in Japanese—adds a comical touch and suggests they want people to enjoy it casually.

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