![[Hazuki Loupe Commercials] Popular and Historical Commercial Compilation [2025]](https://i.ytimg.com/vi/LuVh2zLej3Q/sddefault.jpg)
[Hazuki Loupe Commercials] Popular and Historical Commercial Compilation [2025]
The Hazuki Loupe commercials have garnered a lot of attention over the years, with their signature catchphrase, “I love Hazuki Loupe,” and memorable staging that emphasizes how they won’t break even if you accidentally sit on them.
The star-studded casting—ranging from young actresses to veteran actors—often makes headlines as well, and it’s said to reflect the brand’s desire to broaden its user age range.
In this article, we’ll showcase a curated selection of Hazuki Loupe commercials all at once.
From humorous setups to unforgettable spots, take this opportunity to rediscover and enjoy the world of Hazuki Loupe ads.
[Hazuki Loupe Commercials] Popular and Historical Commercial Compilation [2025]
Hazuki Loupe: “Ken Watanabe & Rei Kikukawa” EditionKen Watanabe, Rei Kikukawa
Many people probably remember this particular Hazuki Loupe commercial that aired in 2018 when they think of the brand.
Set on a large stage as if Ken Watanabe is giving a presentation, Rei Kikukawa serves as his assistant.
Watanabe loudly emphasizes how difficult it is to read the small print in newspapers and proposals, then demonstrates that with Hazuki Loupe, they become easy to read.
In the latter half, there’s the famous scene where Kikukawa sits on the Hazuki Loupe, highlighting its durability.
From Watanabe’s powerful opening shout to Kikukawa’s closing line, “I love Hazuki Loupe,” the commercial is packed with memorable moments.
Hazuki Loupe 'Hiroshi Tachi-san' VersionHiroshi Tachi, Mika Matsuno
Hiroshi Tachi and Mika Matsuno co-star as a parent and child, and the footage shows not only Tachi but, surprisingly, Matsuno as well using Hazuki Loupe.
Tachi uses the Hazuki Loupe to read the text on wine and supplement bottles, and by showing various scenes, it conveys how useful the loupe is in everyday life.
Matsuno, meanwhile, uses the Hazuki Loupe while doing her own nails.
The commercial is crafted to express the desire for not only older people but also younger generations to use it.
The background music is an arrangement of “Someday My Prince Will Come,” known as an insert song from the Disney film Snow White.
The refined arrangement is highly appealing and perfectly matches the atmosphere of the Hazuki Loupe commercial, which aims to project a sense of quality.
Hazuki Loupe 2017 CommercialHatsunori Hasegawa, Judy Ong
This commercial, which aired in 2017, features Hatsunori Hasegawa and Judy Ong, who share that they regularly use Hazuki Loupe.
The two talk about how small print has become harder to read year by year, but they strongly emphasize that with the Hazuki Loupe, it’s as if the world suddenly becomes clearer.
Presented with the brisk pace of a home-shopping program, it likely piqued many viewers’ interest in the product.
Hazuki Loupe 2010 CommercialKoji Ishizaka
This commercial featuring Koji Ishizaka is one of the original Hazuki Loupe ads from around 2010, when the product first launched.
He uses the Hazuki Loupe for reading, computer work, and even when boarding his hobby propeller plane.
The ad highlights how he relies on the Hazuki Loupe in many everyday situations.
The catchphrase—“Not just fine print, you’ll start to see the you who enjoys every day”—is outstanding and makes the commercial very memorable.
Hazuki Loupe: 'Emi Takei, Kotaro Koizumi, and Hiroshi Tachi' EditionHiroshi Tachi, Emi Takei, Kotaro Koizumi
This 2018 commercial features major actors such as Emi Takei, Kotaro Koizumi, and Hiroshi Tachi.
The setting—Emi Takei playing the role of a hostess in an upscale club—leaves a strong impression.
The casting in this CM was carefully chosen to break the stereotype that magnifying glasses are mainly used by people in their 50s and older, and to encourage younger generations to use them as well.
What’s remarkable about the Hazuki Loupe commercials is their extraordinarily direct expressions that you’d rarely see in ordinary ads, with lines like “I love Hazuki Loupe” and “Hazuki Loupe is the best in the world.”
Hazuki Loupe “Stage Rehearsal” EditionHiroshi Tachi, Emi Takei, Kotaro Koizumi, Shuzo Matsuoka
The Hazuki Loupe commercial “Stage Rehearsal,” featuring Hiroshi Tachi, Emi Takei, Kotaro Koizumi, and Shuzo Matsuoka.
Aired in 2019, it depicts a rehearsal to introduce Hazuki Loupe.
First, Takei and Matsuoka enthusiastically proclaim that with Hazuki Loupe you can see the world more widely.
Then Koizumi, playing the director, gives directions to Tachi for his next entrance, and Tachi forms a heart with his hands and adorably delivers the line, “I love Hazuki Loupe!” Following Koizumi’s instructions, people then sit one after another on a Hazuki Loupe placed on a chair.
This showcases its durability, and in the end, everyone heaps praise on Hazuki Loupe.
SoftBank Shirato Family Mystery Train: The Interrogation of Rei KikukawaRei Kikukawa, Masato Sakai
This is a SoftBank commercial that incorporates a parody of the Hazuki Loupe ads.
It’s one entry in the “Shirato Family Mystery Train” series, where Rei Kikukawa is questioned by a detective played by Masato Sakai.
In it, Kikukawa steps on a smartphone left on a chair and lets out a little “Eek!”, and she recreates elements from her Hazuki Loupe appearances, saying lines like “Lovely” and “I love it.” It’s a playful CM that shows the fun spirit of both SoftBank and Hazuki Loupe!