Featuring Rino Sashihara and others! A compilation of commercials for Hoken no Madoguchi
When you think of Hoken no Madoguchi’s commercials, that snappy sound logo really stands out, doesn’t it?
Among them, the series featuring Rino Sashihara may be particularly memorable for many viewers.
In this article, we’ll introduce a wide range of Hoken no Madoguchi commercials all at once—from those starring Ms.
Sashihara to ones featuring other actresses and athletes.
There’s a variety of spots, from warm, heartwarming ads themed around being close to customers’ feelings, to humorous and approachable ones, so please take this opportunity to check them out.
Rino Sashihara and others appear! Hoken no Madoguchi CM compilation (1–10)
Hoken no Madoguchi: “Insurance That Suits You”NEW!Hayato Ichihara, Sakura Inoue
Sakura Inoue, playing the role of a customer, asks Hayato Ichihara, who is playing an apparel shop clerk, “Does this look good on me?” The clothes Inoue is wearing have the word “insurance” printed in various designs, and she’s actually asking not whether the outfit suits her, but whether the insurance suits her.
However, Ichihara keeps replying that it doesn’t suit her at all.
Then Ichihara transforms into a Hoken no Madoguchi staff member and offers to help Inoue find an insurance plan that fits her.
It clearly conveys that at Hoken no Madoguchi, the staff will work with you to figure out what kind of insurance is right for you.
A Service Desk That Stays by Your Side Through LifeBaku Shigeoka, Nami Haga, Kaori Gunji
A commercial titled “A Window that Stays by Your Side in Life” portrays the first half of a man’s life.
It stars actor Baku Shigeoka and actresses Nami Haga and Kaori Gunji.
When the man opens a red door before him, he arrives at pivotal moments in his life.
First comes getting a job, then struggling at work—until a woman appears, they become a couple, get married, and open the door to childbirth.
Their child enters elementary school, dedicates herself to ballet, and eventually gets married and has a baby of her own.
After that, the couple opens yet another door to begin a new chapter together.
And at every turn of these life doors, there was, in fact, Hoken no Madoguchi—The Insurance Window—by their side.
That’s why, no matter what moments came, the man could keep loving his life.
Sashihara: Finding a Regular SpotRino Sashihara
The commercial featuring Rino Sashihara, titled “Sashihara Finds Her Go-To Spot.” In this ad, Sashihara finds her regular hangout—not at a restaurant or bar, but at an insurance shop! She chats away with the staff at the counter, forgetting the time as she talks about her vague anxieties.
Even though it’s supposed to be an insurance consultation, she keeps smiling the whole time instead of looking serious.
By the time she finishes talking and leaves, she walks out with a refreshed expression.
Just as Sashihara herself narrates, it seems that visiting Hoken no Madoguchi for a consultation offers a real detox effect.
Hazy Feelings Song: 'Catnap' VersionRino Sashihara
A commercial featuring Rino Sashihara: the “Moyamoya Song: Catnap” edition.
As the hazy “Moyamoya Song” that turns Sashihara’s muddled feelings into lyrics plays, she tries hard to think about insurance.
But whenever she tackles something complicated, drowsiness hits! She glances over to see her pet cat sleeping too… She moves to the bed and tries to look things up on her smartphone while lying down, but the sleepiness strikes again—and she ends up dropping the phone on her face.
Set to the song’s message that it’s better to quickly go to the counter and get advice than to fret alone, Sashihara heads to the service desk for a consultation.
Moyamoya Song: “Parents’ Worries” EditionRino Sashihara
Rino Sashihara appears in the commercial “Parents’ Worries,” which features the Fuzzy Song.
After returning to her parents’ home, Sashihara is bombarded with rapid-fire questions from her mother: “How’s work?” “Met anyone nice?” “Are you eating properly?” Among them is, “Do you have insurance?” which prompts her to think she should look into it and visit Hoken no Madoguchi (the Insurance Window).
She goes without really knowing what to do, but the staff kindly respond, “Let’s figure it out together.” Also keep an eye on the Fuzzy Song, which turns Sashihara’s muddled feelings directly into music!
“Mokomichi Joins the Company” EditionMocomichi Hayami, Kumi Takiuchi
The commercial “Mokomichi Joins the Company,” features Mokomichi Hayami and Kumi Takiuchi playing new hires at Hoken-no-Madoguchi.
One day, after his manager tells him, “Your induction ceremony is tomorrow,” Hayami inexplicably goes and attends Hoken-no-Madoguchi’s ceremony as is.
As he looks around while listening to a speech from someone who seems to be the company president, a few women notice him and whisper, “Isn’t that Mokomichi Hayami?” However, Kumi Takiuchi, who’s with them, brushes it off with a “No way,” preventing a commotion, and the ceremony proceeds uneventfully.
Because Hayami appears as himself, the bizarre sight of him attending a new-employee ceremony makes for an amusing commercial.
Pict Talk: “Compare and Choose” Edition
The commercial featuring pictograms that also drew attention at the Tokyo 2020 Olympic and Paralympic Games, Pictalk: “Compare and Choose,” has arrived.
Pictogram-kun, who just had a consultation at Hoken no Madoguchi, tells us that the staff introduced him to a variety of insurance companies.
Forgetting how many there were, Pictogram-kun asks the staff again mid-story and is told, “Forty companies.” He then immediately heads back to the store to continue his consultation, asking, “What’s the difference between Company A and Company B?” The commercial portrays Hoken no Madoguchi’s sincere service—offering many options for comparison and providing thorough consultations no matter how many times you ask.