Have you ever turned on the TV and found a phrase or image that just stuck in your mind? In Hyogo Prefecture, there are many local commercials that residents can’t help but hum along to.
The charm of local commercials lies in the unique atmosphere and familiarity of a place—something you won’t encounter on national broadcasts.
In this article, we’ll be showcasing a wide variety of local commercials from Hyogo.
From nostalgic classics to distinctive ones you may be seeing for the first time, we’ve gathered a broad selection for you to enjoy at your leisure!
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A roundup of Hyogo Prefecture’s local TV commercials. A collection of beloved hometown ads (1–10)
Tojoko Toy Kingdom
For people in Hyogo Prefecture, the commercial for Tojoko Toy Kingdom, a theme park in Kato City, is one of the most familiar ads, isn’t it? The animation featuring the toy kings is cute and popular with children.
And above all, there’s that BGM.
Even if you haven’t seen the lyrics, I’m sure many people can sing along with the tune.
Sun Television
If you’re from Hyogo Prefecture, you’ve probably seen commercials from Sun Television, the local broadcaster.
In particular, many people are familiar with the phrase “Oh! Sun TV.” In these commercials, Sun TV’s character named Oh! Sun appears, exuding a delightfully weird-cute vibe and showing a rich array of expressions.
The more you watch, the more that exquisite atmosphere grows on you, doesn’t it?
Himeji Central Park
This is a cheerful commercial that conveys the appeal of Himeji Central Park, a theme park that combines a zoo and an amusement park.
It features a small car zipping past animals, effectively highlighting the fun of seeing a wide variety of creatures.
The quick cuts between different scenes convey the park’s spaciousness and suggest the many experiences available.
The lively song is another highlight; paired with event announcements, it creates an uplifting, exciting feel.
Hotel New Awaji
This is a commercial introducing Hotel New Awaji, renowned for its superb location with sweeping views of the sea around Awaji Island.
It highlights hot springs and dining while gazing at the ocean, vividly conveying the unique sense of exhilaration that only New Awaji offers.
The smiles of guests enjoying the hotel and the staff who support them emphasize the fun, welcoming atmosphere.
The closing jingle is also a key element—the distinctive intonation ensures the name sticks in your ears.
Itami Sangyo
This is a rice commercial from Itami Sangyo, headquartered in Itami City, Hyogo Prefecture.
The commercial promotes how they use their own technology to pack rice deliciously.
Speaking of Itami Sangyo, the sound logo “Ii ne, ii ne, Itami-mai” heard in this ad is quite memorable.
By the way, although Itami Sangyo is strongly associated with rice, they’re involved in various businesses, including energy ventures such as gas and electricity.
Hamaya Buddhist Altars
Among Kansai local commercials, Hamaya’s ad is one of those that makes you want to sing along.
In fact, it’s a Hyogo-based company with its headquarters in Himeji City.
I’m sure many people in the Kansai region have that “Obutsudan no Hamaya~” sound logo ingrained in their bodies.
Hamaya produces various versions of its commercials, but this one stands out for its cute animation.
Model Tsubame-ya
This commercial, memorable for the phrase “My room is a cockpit,” is for Tsubameya, a model shop that had long been based in the Himeji area.
It has a simple structure—just footage of model trains running with narration added—which is precisely why it makes such a strong impact.