If you live in Ishikawa Prefecture, there’s probably at least one phrase or melody you can’t help but hum.
Local commercials packed with that unique hometown atmosphere feel nostalgic and gently warming just by watching them.
In this article, we’ll showcase a wide range of local commercials from Ishikawa.
From beloved spots that make residents nod in recognition to lesser-known hidden gems, we’ve got plenty covered, so enjoy checking them out!
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Ishikawa Prefecture local TV commercial special: memorable hometown ads (1–10)
Terme Kanazawa
This is a commercial for Terume Kanazawa, a hot spring facility in Kanazawa, featuring a parody song that goes, “It’s Terume, where hot springs and gourmet meet,” which really sticks in your head.
Those from Ishikawa Prefecture will likely recognize this tune—the original commercial using it dates back to the early Heisei era, but a remake version has also been produced in the Reiwa era.
With its catchy music and visuals that clearly showcase Terume’s appeal, it makes for a very memorable commercial.
No. 8 Ramen
This is a commercial depicting the dedication of Hachiban Ramen, a company founded in Ishikawa Prefecture that has expanded into Fukui and Toyama as well.
It shows how their vegetable ramen is made, expressing the pursuit of delicious vegetables through dynamic visuals.
The cheerful calls of “Irasshaimase!” are also memorable, conveying an upbeat, forward-looking attitude.
Miso Manju Honpo Takeuchi
This commercial promotes Takeuchi’s miso manju—well-known as a Noto Tazuruhama souvenir—set to a distinctive song.
The song and dance unfold in various locations, conveying that it’s a famous specialty recognized across a wide area.
It also showcases the different varieties and builds anticipation for the flavor through its visuals.
Super Dontaku
This is a commercial that highlights Dontaku—a Noto-born supermarket operating in Ishikawa Prefecture—and its customer-friendly approach.
It has the feel of a clay animation featuring a variety of ingredients, and its soft visuals convey a sense of warmth and familiarity.
The song, which expresses people gradually breaking into smiles, is another key element, helping to evoke the image of a fun, casual place you can use anytime.
Docomo Shop Arimatsu
This commercial conveys the friendly vibe of the Docomo Shop Arimatsu while clearly promoting the fact that it has relocated.
Set to a lively, bon-odori-like rhythm, it playfully shares the new location, using rhymes with words like “Arimatsu” and “iten” (relocation).
The message encouraging customers to keep using the shop even after the move is also expressed in a bright, cheerful tone.
Takashūen
This is a commercial that introduces Hotel Takasuen in Wajima City, Ishikawa Prefecture, with a comical vibe.
The repeated “Wajima” phrase and developments like fish suddenly going wild create a unique atmosphere.
The TV spews out fish and water, flooding the house, keeping the tone humorous right to the end.
It’s a video that uses various expressions to show it’s a fun place famed for its seafood.
Kushiage Iyasaka
This is a commercial that showcases the bright, cheerful atmosphere of Kushikatsu Iyasaka, an izakaya in Ishikawa where you can enjoy kushikatsu (deep-fried skewers).
It highlights the interior of the restaurant and the customers having a good time there, and the smiles you see convey the deliciousness and fun.
Another key point is the light, upbeat song that accompanies the visuals; its sprightly tempo makes the sense of enjoyment come through even more strongly.