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The Japanet Takata commercial. The star-studded cast is appealing.

The Japanet Takata commercial. The star-studded cast is appealing.
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The Japanet Takata commercial. The star-studded cast is appealing.

Among companies that engage in TV shopping and mail-order sales, Japanet Takata is particularly well-known.

If you watch TV, you’ve probably seen them, too.

In this article, we’ll showcase a selection of Japanet Takata’s commercials.

In addition to featuring a star-studded cast, the ads are crafted to make viewers feel closer to Japanet.

Let’s dive right in and see what kinds of commercials they have!

The Japanet Takata commercial. The star-studded cast is the appeal (1–10).

Japanet Takata “Japanet Profit Return Festival” VersionMasashi Sada, Junretsu

Sada × Junretsu [Japanet Profit Return Festival] TV Commercial

This is a promotional commercial for a profit-return festival featuring a giant Masashi Sada and the diminutive members of Junretsu.

It introduces attractive prizes such as hot spring travel coupons and hotel accommodation vouchers.

The concept unfolds with the members of Junretsu singing as they present the prizes, making it a commercial that fans may find irresistible.

Japanet Water - Natural Water from Mt. Fuji: 'Japanet Water, It's Clean.' (Edition)Masaharu Fukuyama

Japanet Water Natural Water from Mt. Fuji TV Commercial: “Japanet Water—So Pure.” 15-second version

This commercial highlights how beautiful and safe the water used by Japanet Water is by juxtaposing it with natural landscapes.

It plays like a journey in which Masaharu Fukuyama searches for water, gradually approaching the headwaters to convey the idea that the water is “refined” along the way.

Because the visuals present the water so strikingly and with a refreshing tone, it really brings home the notion of delicious water close at hand.

Further accentuating the gentle atmosphere of the footage is the BGM by Yudai Bando.

The simple, light sound, along with the softly layered chorus, leaves a calming impression.

Japanet Water - Natural Water from Mt. Fuji: “Is your body’s water clean?”Masaharu Fukuyama

Japanet Water - Natural Water from Mt. Fuji: “Is your body’s water clean?”

This commercial conveys how essential water is to people while highlighting that Japanet Water supports that need.

Masaharu Fukuyama speaks about the important fact that 60% of the human body is water, emphasizing that awareness of water leads to better health.

It shows that even the water we drink every day can be easily improved with Japanet Water, allowing you to incorporate water that prioritizes safety—paired with beautiful imagery of water.

The visuals centered on white and the gentle narration also give an impression of warmth that feels close to people.

Japanet: 'It may seem unexpected, but it’s not.' VersionTaichi Kokubun

Japanet Commercial: 'It seems surprising, but it isn't' - 30 seconds

This commercial features Taichi Kokubun introducing a cruise trip offered by Japanet, reassuring viewers who may feel uneasy about taking their first cruise.

The ad highlights data showing that 82% of Japanet Cruise customers are first-timers, conveying the comfort that you’re not alone.

With Kokubun smiling as he presents the details through to the end, the commercial lightly expresses that it’s a trip you can enjoy with peace of mind.

It also showcases careful touches, building a sense of anticipation.

Japanet “35-year-old male” versionTaichi Kokubun

JAPANET Takata “Taichi Kokubun, 35-Year-Old Man” Version

This commercial portrays how useful Japanet is in everyday life through scenes from Taichi Kokubun’s daily routine.

At the time, Kokubun was 35, and the fact that this was among the early videos featuring him for Japanet gives it a sense of history.

The lifestyle depicted is rather sloppy, and by showing how various issues are resolved with Japanet, it communicates the breadth of their product lineup.

The final smile leaves the impression that the ad also effectively highlights the high quality of their offerings.

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