A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
In addition to the Tokaido Shinkansen connecting Tokyo and Osaka, JR Central operates conventional railway lines in the Tokai region.
Many of you have probably used the Tokaido Shinkansen at some point, haven’t you?
JR Central’s commercials, many of which feature the Shinkansen, are actively broadcast.
In this article, we’ll introduce all of JR Central’s commercials that have aired so far.
The highlights are the commercials that capture the joy of travel, and we encourage you to pay attention to the music as you watch.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- JR’s CM song roundup, including SKISKI and more
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Tokyo Gas] Want to watch again! A roundup of touching classic commercials
- JTB commercial. A collection of commercials that make you want to go on a trip.
- [Toyota Commercial] Popular CM Songs. Historical CM Songs [2025]
- [December 2025] Summary of the Latest Trending CM Songs
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
JR Central CM roundup: captivating presentations that convey the allure of travel, with music worth noting! (1–10)
JR Central: Off to Nara — “Nishinokyo and the Heijo Palace Site” EditionRyohei Suzuki
This is a commercial that showcases the many charms of Nara—its history, culture, and more—through Ryohei Suzuki’s journey around the region.
Travel ads often emphasize smiling faces, but Ryohei Suzuki also shows serious expressions during his trip, which effectively highlights the weight of Nara’s long, layered history.
JR Central: So, Let’s Go to Kyoto. Autumn 2022 “Kyoto of Light” Edition
This is the announcement commercial for the 2022 autumn edition of Hikari no Kyoto, an event where temples and shrines in Kyoto are illuminated.
The footage from Anshoji, Nagaoka Tenmangu, Iwashimizu Hachimangu, Kenninji, Tenryuji, and Ninnaji is all incredibly beautiful, isn’t it? As part of JR Central’s “Yes, Kyoto, Let’s Go” tourism campaign, this event’s commercial alone captivates you with its enchanting, dreamlike atmosphere.
JR Central: Yes, let's go to Kyoto. Early Summer 2023 “Kuyashōnin” Edition
This is a commercial from JR Central’s “Yes, Kyoto, Let’s Go” campaign encouraging tourism to Kyoto.
This time it introduces the statue of the priest Kūya, aiming to spark curiosity about its distinctive appearance and turn that into a reason to travel.
Tourism campaigns are often associated with showcasing scenery, but the unique setup of presenting the statue against a black background takes the opposite approach and really grabs attention.
JR Central TV commercials roundup: captivating direction that conveys the allure of travel, with music worth noting! (11–20)
JR Central: Yes, let's go to Kyoto. Autumn 2023 'Nanzen-ji' EditionNarration: Tasuku Emoto
When it comes to sightseeing in Kyoto, autumn—with its beautiful fall foliage—is a particularly popular season.
This commercial spotlights Nanzen-ji, one of the most famous places for autumn colors, to showcase the charm of Kyoto in fall.
It presents a striking scene where, upon stepping outside the building, a stunning panorama of autumn leaves unfolds, while the narration powerfully conveys that every corner of Kyoto is beautiful in autumn.
The familiar phrase, “Yes, let’s go to Kyoto,” really elevates the desire to visit Kyoto in the fall.
JR Central: Off to Nara — Kasuga Taisha & Takabatake editionRyohei Suzuki
This commercial, aired in 2023 as part of the “Iza Iza Nara” travel campaign to Nara, highlights the appeal of the Takabatake area, where you can feel the rich nature and long history of Kasuga Taisha.
The CM features Ryohei Suzuki actually visiting Nara, and many viewers may have discovered charms of Nara they hadn’t known before after watching this footage.
JR Central: Off to Nara, 'Horyu-ji' EditionRyohei Suzuki
This is a JR Tokai commercial that follows Ryohei Suzuki on a trip to Nara, conveying the joy of a journey that lets you feel history.
It emphasizes that it’s not enough to just know the information; actually seeing the buildings and Buddhist statues and sensing the history is important and makes it more compelling.
Through Suzuki’s gentle smiles during the trip and scenes of his interactions in each place, you can also feel how travel leads to relaxation.
Ryohei SuzukiJR Central: Off to Nara, 'Horyu-ji' Edition
This is a song specially written by Kaori Sawada for JR Central’s commercial “Iza Iza Nara.” Centered on piano with overlapping strings and vocals, the warm sound evokes the joy of travel as the calm atmosphere gradually turns lighter.
It has a jazz-inspired lightness while maintaining an overall gentle feel, which is soothing.
The commercial depicts Ryohei Suzuki’s journey to Nara, and its warmth is also expressed through autumnal Nara scenery and interactions with local people.