JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials. A compilation of commercials featuring beautiful scenery (1–10)
JR East “Tomorrow’s DESIGN. Compilation” editionMinami Hamabe
In this commercial, a college student played by Minami Hamabe is visited by her daughter from the future, played by Kaito Sakurai.
Through their lively back-and-forth, the ad introduces JR East’s initiatives.
It presents a digest-style overview of efforts across various fields, sparking interest in how each initiative connects to the future.
The energetic exchange between the two also conveys that these are positive initiatives, which is another key point.
JR East Japan TAKANAWA GATEWAY CITY “Mysterious Gateway: 2nd Gate Open” EditionShinichi Tsutsumi, Ami Toma
Through the scenes of Shinichi Tsutsumi enjoying TAKANAWA GATEWAY CITY, it conveys the sense that a better future is drawing near.
In this mysterious gateway, Ami Toma is greeted by an AI version of Tsutsumi, while the real person is enjoying himself beyond the gate—a curious, otherworldly concept.
By depicting various elements, such as the grand, expansive landscapes and the relaxed atmosphere of the bookstore, it also communicates the excitement of wondering what kinds of experiences await.
JR East ‘Enjoy! SixTONES, Enjoy! Shinkansen.’ versionSixTONES
This commercial showcases how JR East’s Tohoku Shinkansen supports enjoyable journeys, as portrayed through SixTONES.
The direction is striking, with a scene moving from underground to above ground where the light comes into view, positively expressing the moment of setting off on a trip.
The sight of the Shinkansen racing through vast landscapes is another highlight, conveying the excitement of departing for new places.
Further heightening that sense of anticipation is SixTONES’ song “Shine with U.” Its brilliant sound and lively vocals leave a strong impression, evoking expansive scenery and a forward-looking feeling.
JR East commercials. A compilation of commercials featuring beautiful scenery (11–20).
JR East View Card “Instant Issuance” VersionHidekazu Majima, Anna Yamada
This is an introductory commercial for View Card, the credit card from JR East.
In this ad, they especially highlight how quickly the card can be issued—amazingly, it can be issued in as little as five minutes.
They also mention that you can earn points, clearly conveying how convenient and cost-effective it is.
JR East ‘Now’s the time! Off-Peak Commuter Pass’ versionHayato Sano, Makita Sports
In the commercial, Makita Sports plays a boss with an old-school policy who says, “Work is good when everyone starts together in the morning.” In response, Hayato Sano talks about the appeal of staggered commuting, and ultimately introduces JR’s Off-Peak Commuter Pass.
In a musical style, he pitches that “about 50% of people want staggered work hours, and with fixed start times, employees won’t stick around.” Hearing this, Makita Sports says, “Sounds good,” and the CM wraps up there.
Of course, the ad also clearly points out that the Off-Peak Commuter Pass can be purchased at a better price than a regular commuter pass.
JR East JR SKI SKI 2019-2020
As a promotion for its ski trip campaign, JR East releases its classic winter commercial series, “JR SKI SKI.” The 2019 CM song selected for the ad was “Shirogane” by Eve, an artist active mainly online, including as a singer on Nico Nico Douga.
The commercial featured Minami Hamabe and Kenshi Okada.
With a title like “Shirogane” (Silver Snow) and a fresh melody that conjures up vivid images of people racing down the slopes on skis and snowboards, the song is a perfect fit for the CM.
It’s a track that makes you long for a passionate romance hot enough to melt the pure white snow on the slopes.
JR East “JR SKI SKI” — “Snow Man. Snow Woman.”
This song is the origin of the JR SKISKI commercial series.
Ever since the commercials using this track began in 1991, JR SKISKI ads have become a winter staple, and the songs featured each year have long been cherished as classic winter tunes.
Choo Choo TRAIN was originally sung by Zoo, and the version many younger people know by EXILE is actually a cover.
It’s an upbeat track that perfectly suits the lively commercials that evoke a sense of youth.