JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [January 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR’s CM song roundup, including SKISKI and more
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- [January 2026] Summary of Trending Latest Commercial Jingles
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
JR East commercials: A compilation of commercials highlighting beautiful scenery (21–30)
JR East Tomorrow's DESIGN: 'Employee Ideas' EditionMinami Hamabe, Kaito Sakurai
This is a JR East commercial introducing new services born from employees’ ideas, such as renting baby strollers at stations.
In addition to Minami Hamabe, the ad features her future children appearing from the future, and Hamabe’s slightly bewildered reaction to the situation is also a key highlight.
JR East 'JR SKI SKI' 2019
Eve’s “Shirogane,” chosen as the theme song for JR SKI SKI in 2019–2020, has an easy-to-love, bouncy guitar riff that’s really fun! Its worldview feels like it paints a grand silver landscape, with a sparkling quality that hints at the future to come.
Thinking about moments that will never return, it seems brimming with the youth and brilliant hope that exist in the “now.” It teaches us the importance of raw, all-out feelings and passion—a winter song that clears the heart.
JR East commercials: A compilation of commercials featuring beautiful scenery (31–40)
JR East JR SKI SKI “Tokyo Station” version, “Snowball Fight” version, “Tokyo Station & Snowball Fight” version, “Love’s Magic” version, “Confession” version
This song was chosen as the JR SKI SKI commercial song in 2014 and has become a beloved staple of winter ballads.
It’s performed by back number, who have created numerous love songs over the years.
Their music is known for lyrics that are both heartrending and highly relatable, and this track is one you’ll definitely want to listen to while reading the lyrics.
In the song, the singer wishes that the person they have feelings for could be by their side—but that wish never comes true.
The blend of bittersweet emotion and a beautiful melody makes it a track that slowly, deeply resonates in your heart.
JR East 'JR SKISKI' 2012
GReeeeN, which became a nationally beloved band with the theme song for NHK’s morning drama series “Yell,” released this song in 2012 as the CM song for JR East’s “JR SKISKI.” The multiple key changes throughout the track are striking, and the unexpected modulations make it a very fun listen.
The lyrics depict that bittersweet yet happy moment when you realize you’ve fallen for someone—a feeling everyone has experienced.
It’s a song that will make your heart flutter as you overlay it with your own memories.
JR East TAKANAWA GATEWAY CITY “The Mysterious Gateway Appears” VersionShinichi Tsutsumi, Ami Toma
This is a promotional commercial for Takanawa Gateway City, which is set to open in spring 2025.
It begins with a scene where Ami Tohma asks a JR East employee played by Shinichi Tsutsumi, “What is this gate?” Then, while Tsutsumi is explaining, Tohma goes ahead and opens the door on her own… The contrast between Tohma’s innocence and Tsutsumi’s earnestness is striking, making it a commercial that excites you just by watching.
JR East “Design for Tomorrow: Environment” (version)Minami Hamabe
This is a commercial introducing JR East’s initiatives for the future—Tomorrow’s DESIGN.
This installment focuses on the environment, featuring Minami Hamabe and her daughter who has come from the future as they learn about zero carbon.
It not only shows how zero-carbon technologies are being incorporated into railways, but also prompts us to think about how this connects to the future.
JR East: New Ways to Use Stations — “Smart Health Station” / “Akihabara Station・VAW” / “Art・JRE MALL”
The JR East Group is proposing a new way to utilize stations by blending the real and the online.
In the commercial series—“Smart Health Station,” “Akihabara Station: VAW,” and “Art: JRE MALL”—they showcase the convenience and enjoyment each offers.