JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials: A compilation of commercials featuring beautiful scenery (31–40)
JR East 'Designing Tomorrow: Community Building' VersionMinami Hamabe
In this commercial, a person claiming to be Minami Hamabe’s future daughter appears and says she has come from the future to see Tokyo in the past.
The narration in the commercial highlights JR East’s philosophy of working to create a future where people can live with enriched hearts.
JR East “Design for Tomorrow: The Ultimate in Safety” (commercial)Minami Hamabe
This is a JR East commercial set in which Minami Hamabe, living in the present day, is visited by her daughter from the future.
In the “Design Tomorrow: Ultimate Safety” segment, it introduces how trains carrying passengers use the latest technology to inspect the tracks.
It’s a commercial that expresses the tagline “Design Tomorrow,” which conveys the idea of using technology to improve the future.
JR East “JR SKISKI”: 30th Anniversary CM Celebrating JR East’s Founding and the Release of ‘Take Me Out to Ski’
It’s the JR SKISKI series, strongly associated with the image of a beautiful girl gliding swiftly over white snow on skis.
This is a revival of the old series after 30 years, with various lines dubbed over in post.
It’s pretty tongue-in-cheek, so we hope both those who watched back then and first-timers can enjoy this collection of commercials without overthinking it.
JR East 'Shinkansen YEAR 2017' – Shinkansen Made by Everyone, Aomori Edition (Project Movie)
DE DE MOUSE shot to prominence after performing at the legendary RAW LIFE party held in Tokyo in 2006.
He’s a multi-player who handles everything from programming and mixing to visuals.
He chops and deconstructs sampled vocal snippets, then reconstructs them into mysterious melodies that sound as if sung by aliens.
When these are intertwined with vividly shimmering synths, a floating sensation, and euphoric, uplifting drums, the result is the one-and-only DE DE MOUSE world—definitely worth checking out.
JR East 'Shinkansen YEAR 2017' — Shinkansen Running Through the Four Seasons (version)
This song, used in JR East’s “Shinkansen YEAR 2017” commercial (The Shinkansen Running Through the Four Seasons), is an original track by composer fu_mou, who produces and writes songs for anime and idol groups such as Shiritsu Ebisu Chugaku and Up Up Girls (Kari).
He is also known for his remixes of Yuzu’s “Irotoridori” and Porter Robinson’s “Flicker.” While he specializes in electronica and rock, this CM track stands out for its delicate sound that evokes “wa” and Japan’s distinct four seasons.
It combines a sense of speed with a relaxing comfort—something that would feel right at home playing in a ryokan.
JR East commercials. A compilation of commercials featuring beautiful scenery (41–50)
JR East 'JR SKISKI 2018-19'
This is a commercial featuring a song by sumika, a four-piece pop-rock band from Kanagawa Prefecture.
Don’t you ever feel like ditching work and just going somewhere? If you’re a working adult, you probably get it.
Maybe it’s the exhilarating sound, but that feeling gets even stronger.
The song is included on their mini album “Chime,” released in 2019, so if you’re interested, be sure to pick up a copy.
JR East Japan “Suica / Mobile Suica” — Suica evolves on smartphones and mobile phones! (Edition)
A commercial jingle by Yuko Ishii.
Born in 1975, she graduated from the Composition Department of Tokyo College of Music.
She studied under Shigeaki Saegusa, learning orchestration and big band arranging, then changed jobs to a TV sound effects company and a commercial music production company.
She became independent at 26 and continues to compose a wide range of music, mainly for commercials.