JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
JT, or Japan Tobacco Inc.
, is a company that sells tobacco products both domestically and internationally.
In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!
JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.
They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.
Take this opportunity to check them out.
JT commercial: A compilation of ads (1–10) aiming for coexistence between smokers and non-smokers
JT 'The Path of the Oni: Reunion' VersionNEW!Takayuki Yamada, Hisako Ogata
This is the song used in a series of commercials featuring Takayuki Yamada as a demon, who comes to understand the richness of the heart by experiencing the warmth of human kindness.
It begins with a striking saxophone phrase, and in the latter half it impressively incorporates sonorities reminiscent of gagaku, traditional Japanese court music.
The composer is Motoi Murakami, who also plays trumpet with GENTLE FOREST JAZZ BAND and Zainichi Funk.
As a composer, he creates music for commercials, TV programs, and stage productions, so you may well have heard his work somewhere before.
Change at JT speed. “Hometown Original Version” editionH ZETTRIO
This commercial portrays JT’s stance on how to face changing times, set to light, uplifting music.
Centered on H ZETTRIO’s performance, the narration conveys thoughts on “change,” creating a positive tone.
The song that briskly lifts this thought-provoking theme is H ZETTRIO’s ‘Furusato.
’ With an arrangement so sprightly you might not realize the original is a children’s song, it evokes a fun, nostalgic look back on one’s hometown memories.
Change at JT speed. “Flame Context Original Version” editionH ZETTRIO
This commercial depicts JT’s strong conviction: precisely because the world is changing at a dizzying pace, we should face that change with unchanging values.
The combination of H ZETTRIO’s fast-paced performance and the narration conveys a powerful drive toward the future.
The track that further accentuates the sense of speed expressed through the visuals and narration is H ZETTRIO’s “Honō no Context” (“Context of Flame”).
Its light, agile playing still carries a sense of urgency, and the way the highlights shift one after another showcases that speed.
Change at JT speed. “Momotaro Original Version” editionH ZETTRIO
This commercial portrays JT’s views on what changes and what remains unchanged, inspired by the concept of arranging timeless classics.
It alternates between H ZETTRIO’s performance and narration, and from the performers’ joyful expressions, you can sense a positive resolve to move toward the future.
The lively mood of the visuals is firmly supported by H ZETTRIO’s rendition of “Momotaro.” Precisely because the arrangement is boldly crafted to highlight the fun, it also conveys an attitude of embracing the pace of change with positivity.
JT SomeTime LIGHTS
This commercial promotes Sometime Light through refreshing footage of a haircut on a building rooftop.
Both the woman cutting and the man getting his hair cut are smiling, which really conveys the fresh, uplifting mood.
Enhancing the playful, breezy atmosphere of the visuals is Anri’s song “I Want to Be Dumped with a Happy End.” Although the theme is heartbreak, the sound and vocals feel light, revealing a positive emotion that encourages moving forward.
JT 'The Path Where the Oni Walks: Teahouse' EditionTakayuki Yamada, Nanami, Ryutaro Yamazaki
This commercial conveys JT’s philosophy through a story in which a demon played by Takayuki Yamada continues his journey while contemplating what true richness of the heart means.
In the tea shop scene, he asks Nanami and Ryutaro Yamazaki, who have just stepped out of the shop, about what constitutes richness of the heart, and receives the answer: sharing.
Realizing that what he once thought would diminish when shared can actually increase joy, we see a shift toward wanting to do something for others.
The somewhat Japanese folk-influenced track that plays in the CM was composed by trumpeter Motoi Murakami, who is also known as a member of the band Zainichi Funk.
JT “The Path the Oni Walks – Appearance” EditionTakayuki Yamada, Hisako Ogata
A commercial where a seemingly heartless oni played by Takayuki Yamada sets off on a journey to discover the richness of the heart.
It feels like there will be sequels to come, doesn’t it? JT’s corporate philosophy is “More richness in the heart,” and I’m intrigued by the oni’s journey to learn what that means.
It’s styled like an old folktale, which fits perfectly, since it feels like people in the past had more emotional richness.
The BGM features a piece composed by Motoki Murakami of Zainichi Funk.
The sound design is striking, blending a sense of traditional Japanese folk music with a jazzy vibe.