Summary of Kagome commercials: colorful, friendly ads reminiscent of vegetables.
Kagome is a food manufacturer that started with tomato cultivation.
They handle many popular products, including condiments like Worcestershire sauce made with vegetables and tomato ketchup, which holds a large share of the market, as well as Vegetable Life, a vegetable juice that’s appealing for its convenience.
In this article, we’ll introduce Kagome’s commercials, which highlight the company’s attractive lineup of products made by processing tomatoes and other vegetables.
Kagome’s commercials are known for being fresh and approachable, and recently, the ones featuring Travis Japan have also been drawing attention.
Now, let’s take a look at what kinds of commercials they have!
Kagome commercial collection: colorful, friendly ads like vegetables (1–10)
Kagome Almond Breeze “Yu Darvish Limited Package” EditionNEW!Yu Darvish
This commercial promotes the benefits and delicious taste of Kagome’s Almond Breeze through the presence of Yu Darvish.
Because he lives in California, where almonds are produced, and has been a devoted drinker for over ten years, his endorsement feels convincing.
By highlighting that a top athlete uses it, the ad also conveys that it reliably supports everyday health and is tasty enough to love for a long time.
His relaxed expression suggests it’s easy to enjoy casually, packing a variety of appealing points into a short spot.
Kagome Tomato Ketchup “Awakening (Mapo Eggplant)” VersionAtarashii Gakkou no Leaders
This commercial focuses on the cooking method of sautéing ketchup, conveying how that extra step makes Kagome Tomato Ketchup even more delicious.
It shows Atarashii Gakko! taking on the challenge of making mapo eggplant with sautéed ketchup, expressing its deliciousness with a sense of dynamism.
The song that further accentuates that energetic imagery is Atarashii Gakko!’s “Change.” The trumpet that rings out from the very beginning is striking, and its overlap with the powerful beat and vocals evokes a sense of urgency, as if facing down a challenge.
Kagome LABRE Iron: “Iron During Pregnancy” / “Iron After Childbirth”
This commercial introduces Labre, a lactic acid bacteria drink, as a recommended way to supplement iron, which many people tend to lack.
It explains that during pregnancy and after childbirth, more iron is needed than usual, and emphasizes that with Labre, you can safely get your iron because it’s 100% plant-based.
The ad has a gentle tone that perfectly matches the product’s image.
Kagome Tomato Ketchup “Awakening (Napolitan)” VersionAtarashii Gakkou no Leaders
This commercial, which showcases how grilling ketchup makes it even more delicious, features ATARASHII GAKKO!.
It highlights that heating ketchup in a frying pan enhances its umami and richness.
In the ad, they use the seared ketchup to make Napolitan pasta, and the sizzling visuals are truly appetite-inducing.
I bet many viewers felt, “I want to try that!” after watching.
Kagome Tomato Juice “Blood Pressure Mask” EditionHiroshi Tamaki
This commercial for Kagome Tomato Juice features Hiroshi Tamaki playing a “blood pressure mask” character—someone whose blood pressure is on the high side even during checkups.
The ad highlights that tomato juice can help care for elevated blood pressure, and the striking scene shows Tamaki’s mask coming off after he drinks the tomato juice.
Kagome Yasai Seikatsu 100: "Let's drink. Together." VersionHitori Gekidan
This is a commercial for Yasai Seikatsu 100, where Hitori Gekidan starts singing AI’s signature song “Story,” and then others join in unison for a chorus.
In this CM, a parent’s perspective—wanting to watch over their child’s growth—is conveyed, which many people raising children will likely relate to.
The lyrics of “Story,” which express a desire to protect someone dear, fit perfectly as well.
With many children’s smiling faces shown, the commercial leaves you with a warm feeling.
Kagome Almond Breeze “Rola” Version / “Yu Darvish” VersionRola, Yu Darvish
This commercial highlights that the almonds used in Kagome’s Almond Breeze are sourced from California, and portrays the connection between Almond Breeze and celebrities living in California.
It features Rola and Yu Darvish, and because they are people who take care of their health, the nutritional benefits of Almond Breeze really come across.
By intentionally depicting scenes of them drinking it in everyday life, the ad also emphasizes how easy and casual it is to enjoy.