A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
What kind of image do you have of commercials by Kanebo, the cosmetics manufacturer?
Kanebo’s commercials are known for their star-studded casts featuring popular models, actors, and even artists, and they leave a strong impression with cool visuals that capture them stylishly.
In this article, we’ll introduce a comprehensive roundup of Kanebo commercials produced so far.
We’ll also touch on the featured performers and the background music used, so if there’s a commercial you’ve seen somewhere and were curious about, please use this as a reference.
Kanebo commercial roundup: sleek videos featuring popular actors (1–10)
Kanebo KATE Jelly Lip Foundation: “Glow that settles in for the whole day.” / Moonlit Jellyfish: “Enduring mystery, an unfading glow.”Ai Mikami
This commercial promotes how Kate’s Moonlit Jelly series will turn out, conveyed through Ai Miyaue’s presence.
The key point is a unique, floating-underwater world that expresses how the product adheres closely to the skin and supports its texture.
Within this calm atmosphere, she shows powerful expressions, suggesting that the makeup leads to confidence.
Kanebo 'I HOPE. The Serum of Hope'Sena Nakajima, Mirai Moriyama, Uta Abe
The commercial titled “I HOPE.
The Serum of Hope,” named after Kanebo’s slogan I HOPE, features Sena Nakajima, Mirai Moriyama, and Uta Abe, and is striking for its overall artistic visuals.
It also compellingly conveys the strong message that cosmetics are not just about surface beauty, but enrich one’s inner self as well.
The BGM is Machiko Watanabe’s 1980 song “Kuchibiru yo, Atsuku Kimi wo Katare” (“Oh Lips, Speak Passionately of You”).
The CM uses a choral version performed by the Tokyo Boys and Girls Chorus, giving it a grand and powerful sound.
Kanebo KATE Lip Monster “Crystal Pod” EditionAyami Nakajo
This commercial showcases Kate’s Lip Monster Crystal Pod’s beautiful color payoff through the presence of Ayami Nakajo.
Set in a distinctive world where crystals are born and burst, Nakajo’s appearance evokes the lipstick’s bold, powerful hues.
The transition from the crystal motif into scenes that feel underwater also conveys the product’s lip-moisturizing effect, which is a key point.
Kanebo DEW 'I’m Greedy' VersionMinami Tanaka
The lotion commercial featuring Minami Tanaka, titled “I’m Greedy,” is crafted with a soft, pastel-toned aesthetic that many viewers likely found memorable.
The way she confidently declares, “I’m greedy,” aligns with the strong, empowered image she embodies, making it all the more convincing.
After watching the ad, many people probably thought, “If Tanaka-san says that much, I want to try it too.”
Kanebo KATE “Because it’s summer” versionTsuki (Billlie)
This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.
By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.
The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.
-” also evokes the image of fully enjoying the summer.
Kanebo: 'Cosmetics, embrace TAISHI (great ambition).'Sena Nakajima, Yota Hiiragi, Ginkontyo, Ami Yuasa, GENDAI
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
Kanebo “KANEBO Vernix Movie” Version
This commercial showcases, with grand visuals, what Kanebo’s skincare line aspires to achieve.
It focuses on vernix caseosa—the substance that envelops a fetus’s skin—and suggests they aimed to recreate the very first skincare a human encounters.
By also speaking to how vernix has always been present throughout human history, the ad conveys a sense of pursuing an ambitious ideal.