Kanebo’s commercial song. A popular jingle
You often see commercials for Kanebo, a major cosmetics manufacturer, when you’re watching TV, right?
In particular, the KATE commercials often feature popular actresses and artists, so I think they’re ads that really catch your eye.
The music used in Kanebo’s commercials frequently ties in with songs by popular artists or their covers.
In this article, we’ll introduce all the commercial tracks that have been used in Kanebo’s ads so far.
If there’s a song you heard in a commercial that caught your attention, be sure to give it a proper listen.
Kanebo’s commercial songs. Popular commercial songs (1–10)
Lips, speak passionately of youNEW!Shiho Ochi
“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.
It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.
In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.
The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.
It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.
Lips, speak passionately of youNEW!Machiko Watanabe
Shiho Ochi, the vocalist of Superfly, appears in it.
Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.
And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.
The song is by Machiko Watanabe and is a staple in Kanebo commercials.
It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.
Lips, speak passionately of you
The commercial titled “I HOPE.
The Serum of Hope,” named after Kanebo’s slogan I HOPE, features Sena Nakajima, Mirai Moriyama, and Uta Abe, and is striking for its overall artistic visuals.
It also compellingly conveys the strong message that cosmetics are not just about surface beauty, but enrich one’s inner self as well.
The BGM is Machiko Watanabe’s 1980 song “Kuchibiru yo, Atsuku Kimi wo Katare” (“Oh Lips, Speak Passionately of You”).
The CM uses a choral version performed by the Tokyo Boys and Girls Chorus, giving it a grand and powerful sound.
Lips, speak passionately of you
This striking commercial, which begins with Sena Nakajima eating a tomato, is an advertisement for lipstick.
It’s part of Kanebo’s I HOPE series, and the artistic visuals are particularly memorable.
Many viewers were likely captivated by the message that follows—projected alongside scenes of the cast eating and applying lipstick—that says, “We don’t sell cosmetics; we sell hope.”
RING ma Bell (what a wonderful world) – Japanese ver. –Billlie
This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.
By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.
The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.
-” also evokes the image of fully enjoying the summer.
You are more beautiful than a rose.Keita Tachibana
This is a commercial that conveys, with a bright and uplifting tone, how makeup can transform not only one’s appearance but also one’s state of mind.
True to the theme “I HOPE,” we strongly feel the hope of moving forward as Sena Nakajima and the other cast members gradually break into smiles along with their makeup.
Enhancing the CM’s atmosphere even further is Keita Tachibana’s cover of “Kimi wa Bara yori Utsukushii.” Compared to the original, the vocals and arrangement feel lighter, expressing a clear sense of positivity rather than a forceful resolve.
As in the original, the final phrase soars with a ringing high note, evoking an expansive, hope-filled vista.
Lips, speak passionately of youMachiko Watanabe
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.