A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
A roundup of Kao commercials featuring a wide range of daily necessities. The star-studded cast is also a hot topic! (1–10)
Kao New Beads Praise Me “Morning/Night” VersionNEW!Yuriko Yoshitaka
This commercial portrays a day in the life of Yuriko Yoshitaka.
In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.
The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.
The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.
1 on the Oricon charts.
It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.
Kao Humming Flair “The Ultimate Fragrance Experience” / “Easy to Dissolve” / “Birth”Satomi Ishihara
This commercial highlights the launch of Aroma Beads from Humming Flair and carefully conveys their appeal.
Through Satomi Ishihara’s presence, it portrays the exquisite fragrance and ease of use.
The image of the scent gently spreading and her blissful expression when she senses it both convey the high quality.
Kao: A Big Clean in 10 Minutes! “Bathroom” Edition / “Kitchen” Edition / “Screen Door” EditionAsagaya Sisters, NOA
This commercial introduces cleaning tasks you can do using 10-minute pockets of free time in everyday life.
It shows how, with Kao’s cleaning products—Kabi Haiter, Magiclean, and Quickle Wiper—you can get impressive results in just 10 minutes.
Didn’t it make you think, “I want to try that at home”? It’s an excellent ad that highlights the product’s appeal by conveying practical cleaning how-tos.
Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino
In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.
It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.
By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.
NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry winter skin? “Décolleté” version / “Shins” version / “Heels” version
This commercial introduces NIVEA Repair Expert as the perfect solution for caring for dryness-induced flakiness and skin irritation.
It showcases dryness-related issues on the décolleté, shins, and heels, and recommends NIVEA Repair Expert to address them.
The ad highlights that applying it at night keeps your skin well-moisturized until morning, likely making anyone concerned about dryness want to give it a try.
Kao Attack ZERO Perfect Stick “Club Uniform” Version / “Workwear” Version / “Food Spill” VersionTori Matsuzaka
Mini-Tori, a character modeled after Tori Matsuzaka, appears to people worried about stains and odors and recommends Attack ZERO Perfect Stick.
The message is that it reliably solves common clothing troubles—like sports team uniforms, workwear, and food spills—that many people face.
Mini-Tori’s light, breezy tone is memorable, conveying that the Perfect Stick is easy and convenient to use.
Kao Biore The Body Balanced Skin 'Water-Glow Veil' EditionRyoko Shinohara, Kanna Hashimoto
Ryoko Shinohara and Kanna Hashimoto talk about their experience using Biore Totonoi Hada.
They highlight not only the lack of dryness but also the non-greasy, comfortable feel.
The ad emphasizes that this single product can help condition and balance the skin.