Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to slightly older ones.
If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
Kao commercial songs: Popular TV commercial tracks (1–10)
PIECE OF MY WISHNEW!Miki Imai
This is a TV commercial for Kao’s detergent New Beads.
It shows a woman played by Yuriko Yoshitaka who whispers, “I want to be praised,” for getting out of bed on a winter morning, making it home despite the cold, and still doing the laundry.
The CM song is “PIECE OF MY WISH,” released by Miki Imai in 1993.
The song’s message—“believe in even the slightest hope and turn it into the strength to move forward”—feels like an answer song to the ad.
Miki Imai
This commercial portrays a day in the life of Yuriko Yoshitaka.
In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.
The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.
The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.
1 on the Oricon charts.
It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.
As a personNEW!SUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
The world is supposed to be beautiful.yama
Be sure to give this grand and uplifting song a listen.
It’s a track by singer yama, whose popularity soared from online activity, released in 2021.
It was featured as the commercial song for Essential THE BEAUTY’s “Kami no Kime Biyou Series Sengen” campaign.
The lyrics and composition were handled by Nobuo Oki, the vocalist of the rock band ACIDMAN.
Against a rich sonic backdrop where beautiful strings resound, yama’s slightly husky yet steady voice truly shines.
It’s fine.Ulfuls
It’s a rock number that will make you feel refreshed.
Known for hits like “Guts da ze!!” and “Ashita ga Aru sa,” this is one of the signature songs by the band Ulfuls, released in 2003 as their 25th single.
The lyrics are appealing for their positive message: live the way you want, true to yourself.
I’m sure many people have already been encouraged by this song.
Give it a listen when you want to look ahead and move forward.
The Maiden with Flaxen HairHitomi Shimatani
Released in 2002 as Hitomi Shimatani’s seventh single.
It’s a cover of a song originally released by the Village Singers in 1968.
After being used as the theme song for Kao’s “Essential Damage Care” commercial in which Shimatani appeared, it became her biggest hit.
With this song, she also made her first appearance at the 2002 NHK Kohaku Uta Gassen.
At the End of SorrowElephant Kashimashi
Even if things are tough now, tomorrow will surely be okay—this is a message song that makes you feel that way.
It’s a track by the rock band Elephant Kashimashi, released in 1996 as their 12th single.
It was used as the CM song for Sofina Primavista’s “New Primer: Sandwich Shop” commercial.
Miyamoto’s vocals are truly wonderful—uplifting all on their own.
The warm, rich band sound also really resonates with the heart.
When you’re feeling a little worn out, this song might just stay by your side.