Kao’s commercial song. A popular jingle.

over and overRei Yasuda

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song

Ayami Nakajo Kao Merit PYUAN “Collaboration” TV Commercial

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

radianceTakako Okamura

Takako Okamura - Kagayaki (Radiance/Shine)

[Commercial 1988–94] Kao Merit 30 seconds × 8

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

Bud of excitementHitomi Yaida

Bud of excitement

[Commercial · 2008] Kao Merit

This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.

A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.

Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.

One OneMasakatsu Takagi

Masakatsu Takagi – One One / Masakatsu Takagi – One

Ayami Nakajo Kao Merit PYUAN 'It's a Secret' TV Commercial

This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.

It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.

Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.

My UniverseSHISHAMO

SHISHAMO "My Universe"

This commercial for Kao’s hair color brand Liese portrays the ease of use and how coloring your hair can brighten your everyday life.

Because dyeing your hair can dramatically change your overall look, it also inspires new outfit choices and makes going out even more fun.

Enhancing the positive atmosphere of the visuals is the song “Watashi no Uchuu” by SHISHAMO.

Its forward-looking lyrics and bright band sound are striking, giving courage to those who are trying to move ahead.

speedBUCK-TICK

BUCK-TICK – Speed (Tenshi no Revolver Tour 2007)

It was released in 1991 as BUCK-TICK’s fourth single.

The song was issued as a lead single from the album “Kurutta Taiyō” and was used in a Kao “Lavinas” commercial.

The lyrics incorporate parodies of Shōwa-era kayōkyoku (Japanese popular songs).

KNOCKKNOCK！DREAMS COME TRUE

DREAMS COME TRUE – 「KNOCKKNOCK！」

This is a song released by DREAMS COME TRUE in 2017 as their fourth digital-only single, written specifically for Kao’s Sofina Primavista new commercial.

In the music video, the choreography for the song is featured, with actress Haru appearing.