Lovely commercial jingle

A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

After starting her career as a model, Haruna Kawaguchi has gone on to appear in numerous dramas and films and is now a highly popular actress who even plays leading roles.

Not only does she make many appearances on TV programs, but she is also active in commercials, so you probably see her on television quite often.

In this article, we’ll round up and introduce the commercials featuring Haruna Kawaguchi.

She appears in ads for a wide range of products and services and shows different sides of herself in each one, so fans won’t want to miss them!

Compilation of commercials featuring Haruna Kawaguchi: introducing everything from the latest ads to past appearances (21–30)

Nidec—what even is Nidec, anyway? “Floating” editionHaruna Kawaguchi

Nidec Corporate Ad: “So What Is Nidec, Anyway? — Floating Version” 30 seconds (2024)

Downtown Boogie Woogie Band’s “Minato no Yōko, Yokohama, Yokosuka,” released in 1975, is an alluring track with a cool vibe.

It’s remembered for its distinctive structure—a powerful, guitar-riff-driven sound layered with spoken vocals.

The mentions of Yokohama and Yokosuka in the lyrics are also striking, and the song is beloved as a local anthem.

Thanks to its unique spoken delivery and handy, question-posing phrases, that aspect has been spotlighted and used in commercials, including for Nidec.

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JCB: “Travel abroad with JCB too!” versionKazunari Ninomiya, Haruna Kawaguchi

“Travel abroad with JCB too!” 15-second CP version

This commercial shows that JCB can be used even for overseas travel and highlights the perks that come with it, told through the trips of Kazunari Ninomiya and Haruna Kawaguchi.

Ninomiya travels to Hawaii with his family, while Kawaguchi goes to Korea with friends—different types of journeys, but both look like a lot of fun.

A key point is that they actively use their JCB cards when shopping, with a strong emphasis on the savings from cash-back benefits.

Through everyone’s smiles, the ad also conveys JCB’s commitment to supporting a fulfilling travel experience.

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LINEMO Kawaguchi-san and Yasuko puppy: “SoftBank” version / “Super Cheap” versionHaruna Kawaguchi, Yasuko

LINEMO 'Ms. Kawaguchi and the Yasuko Puppy – SoftBank' / 'Ms. Kawaguchi and the Yasuko Puppy – Super Cheap' 30 seconds

This commercial humorously conveys the surprisingly little-known fact that LINEMO is a SoftBank brand, featuring Haruna Kawaguchi and Yasuko.

In a storyline where a dog played by Yasuko barks at someone who’s unsure whether the brand is trustworthy, it delivers the reassurance that it’s actually a SoftBank brand.

It also introduces the available plans, expressing not only the peace of mind that comes with a major company’s offering but also the value unique to a newer brand.

The colorful worldbuilding adds a sense of fun to the content.

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&be HAIR “always be together” versionHaruna Kawaguchi

&be HAIR『always be together』

This commercial for &be HAIR features Haruna Kawaguchi standing by the water’s edge, leaving a strong impression.

She talks about how satisfied she is with the texture of her hair after using &be HAIR, which likely made many viewers feel, “I want to try it.” The beautiful seaside footage at dusk is another highlight, making it a commercial that leaves a lasting impression after just one viewing.

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eBay Japan Qoo10 Mega Sale “Mega Sale Night Routine” EditionHaruna Kawaguchi

Haruna Kawaguchi can’t help grinning as she lies on the bed: “There’s no stopping this~.” The CM song features “Night Swimmy,” an original track written by Yoh Kamiyama. Qoo10’s new TV commercial for the Mega Sale: ‘Mega-Wari Night Routine’ edition.

eBay Japan Qoo10 Mega Sale “Mega Sale Night Routine” version.

In this commercial, actress Haruna Kawaguchi looks adorable as she gets hooked on shopping on Qoo10.

The original song “Night Swimmy,” written for this CM by singer-songwriter Yoh Kamiyama, is a relaxing, night-friendly pop track that matches the commercial’s vibe perfectly!

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At Contact Creo: “See with Creo. Natural-feel contacts” (commercial)Haruna Kawaguchi

Let's watch it with CLEO. Natural contact.

This commercial highlights Cleo’s natural-feel contacts and conveys the joy of seeing clearly with colorful visuals.

Haruna Kawaguchi appears in various looks that match the backgrounds, suggesting a wide range of contact lenses suited to different scenes.

The video, which conveys the fun of everyday life, is further accentuated by “Mambo No.

5.” It’s a staple track often used as background music on variety shows, and its powerful rhythm and overlapping chants evoke positive feelings.

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Hama Sushi “Uni Festival: Hamai!” Version, 2021Haruna Kawaguchi

Haruna Kawaguchi looks super cute as she gazes at sea urchin! Hama Sushi releases new TV commercial “Uni Festival: Hama-i!”

This commercial conveys the excitement and delight of Hama Sushi’s Uni Festival, a campaign where you can enjoy sea urchin at a great value.

It begins with Haruna Kawaguchi facing uni with intense focus, then transitions to her expression of being moved by the taste.

The uni is shown up close and clearly, letting you see just how fresh it is.

The word “Hamai,” released in a moment of emotion, also seems to express Hama Sushi’s quality.

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