Lovely commercial jingle

A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

After starting her career as a model, Haruna Kawaguchi has gone on to appear in numerous dramas and films and is now a highly popular actress who even plays leading roles.

Not only does she make many appearances on TV programs, but she is also active in commercials, so you probably see her on television quite often.

In this article, we’ll round up and introduce the commercials featuring Haruna Kawaguchi.

She appears in ads for a wide range of products and services and shows different sides of herself in each one, so fans won’t want to miss them!

Compilation of commercials featuring Haruna Kawaguchi: introducing everything from the latest ads to past appearances (21–30)

Hama Sushi: 'Thick-Cut Tuna Belly Festival' EditionHaruna Kawaguchi

Hama Sushi “Thick-Cut Tuna Belly Festival” now on!

Famous for the catchphrase “Ha! Ha! Hama Sushi!”, the commercial featuring Haruna Kawaguchi is titled ‘Thick-Cut Tuna Belly Festival.’ The gaze with which she says it was a miracle they met is fixed on a piece of thick-cut tuna sushi.

So her destined partner was the thick-cut tuna all along.

And the phrase “Hamai!” has really caught on, hasn’t it?

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Hama Sushi 'Thick-Cut Medium Fatty Tuna Festival' EditionHaruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi “Thick-Cut Medium Fatty Tuna Festival” now on!

In this Hama Sushi commercial featuring Haruna Kawaguchi, Yu Majima, and Gorichan, they announce the “Thick-Cut Medium Fatty Tuna Festival.” It highlights the great deal of thick-cut chutoro priced at 100 yen per plate, and watching the three of them enjoy the chutoro so deliciously really makes you feel envious!

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Compilation of commercials featuring Haruna Kawaguchi. Introducing everything from the latest ads to past appearances (31–40)

JCB 'Use JCB for Your New Life! Shiritori' Version / 'Use JCB for Transportation! Explainer' VersionKazunari Ninomiya, Haruna Kawaguchi

“Start Your New Life with JCB! Shiritori” 30-second version

“Use JCB for transportation too! Explainer” 30 seconds

This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.

It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.

Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.

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Hama Sushi: 'Nodoguro Festival Now Underway!' EditionHaruna Kawaguchi

Hama Sushi's 'Nodoguro Festival' is now on!

Nodoguro is known as a high-end fish.

But in fact, many people may not know much about it.

That’s why you should definitely check out Hama Sushi’s commercial “Nodoguro Festival Now On!” In it, Haruna Kawaguchi, who visits Hama Sushi, gives a detailed explanation about nodoguro.

Her friend’s reaction, as she struggles with it, is funny and informative at the same time.

And it’s surprising that nodoguro is being offered at such an affordable price.

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Hama Sushi: “Big-Cut Wild Bluefin Medium Fatty Tuna Festival — Now On!”Haruna Kawaguchi, Yu Majima, Gorichan

Hama Sushi: “Big-Cut Natural Tuna Medium Fatty (Chutoro) Festival” now on!

This is a commercial highlighting the size and flavor of the natural medium-fatty tuna (chutoro) you can enjoy at Hama Sushi.

You can clearly feel the impact of its size from the way Haruna Kawaguchi brings it close to her face and gazes at it.

The way she slowly brings it to her mouth while taking in its size, followed by her blissful expression, are also key points to watch.

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GROP “GROP Serendipity” versionHaruna Kawaguchi

GROP CM 'GROP Serendipity' Version

Haruna Kawaguchi appears in the commercial for the staffing agency Grop.

The scenes shift amusingly from a bicycle to a car, an airplane, a ship, and even a spaceship.

This time, the familiar commercial jingle has been arranged into an English version, sung by Rio Asumi, formerly of the Takarazuka Revue.

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LIFULL HOME'S “Property Updates” / “First-Time Home Search” / “Number of Moves in a Lifetime” / “LINE New Property Alerts” / “Graduation Ceremony”Haruna Kawaguchi

Property Update Edition | [Official] HOMES

First-Time Home Search | [Official] LIFULL HOME'S

Number of Moves in Life | [Official] LIFULL HOME'S

LINE New Property Notification | [Official] LIFULL HOME'S

Graduation Ceremony Edition | [Official] HOMES

Haruna Kawaguchi appears in the HOMES commercial.

Kawaguchi is disappointed when the properties are already taken, but the ad shows that with HOMES, listings are updated daily and new property alerts arrive via LINE, so you can get information quickly before places get snapped up.

It also highlights how easy it is to search for properties anywhere—like while waiting for a graduation ceremony or a job interview—with Kawaguchi herself demonstrating these scenarios.

In line with the “HOMES on your smartphone” theme, keep an eye on the quirky moves by Kawaguchi and the HOMES mascot, too!

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