Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
Kewpie commercials. From mayonnaise and dressings to jam (1–10)
Kewpie Mayonnaise “The Yolk of the Egg #0”NEW!
This warm-toned commercial focuses on eggs—the same ones used in Kewpie Mayonnaise—and conveys steps toward the future.
It highlights how important protein is as a nutrient, expressing the hope that its benefits will help many people live energetically.
Accompanying the gentle visuals is the song “Tamago no Kimi” by Bay Sato.
The lyrics play on the double meaning of “kimo”/“kimi,” intertwining egg yolk and “you,” and deliver a heartfelt message encouraging us to live each day with vitality.
Kewpie Chunky Lemon Tartar Sauce 'Hello Lemon Tartar' VersionNarration: Narumi Kaho
The commercial “Hello Lemotar” features lemon tartar sauce with a refreshing lemon flavor that whets the appetite.
It shows the sauce being drizzled over various fried foods—karaage, white fish fry, and fried shrimp—and just imagining the taste makes you want to murmur, “That looks so good…” The background music is an original CM track with gentle scat vocals and a light, catchy rhythm.
The narration is by voice actor Narumi Kaho, and her bright voice, combined with the overall tone, gives the commercial a clean, refreshing feel.
Kewpie Deep-Roasted Sesame Dressing “Morning and Night” Version
Here’s a commercial that makes you rediscover the appeal of the classic deeply roasted sesame dressing.
It highlights not only how perfect it is as a salad dressing, but also recommends using it as a dipping sauce for shabu-shabu.
The visuals create a calm, high-quality atmosphere overall, allowing you to imagine the product itself as more refined and sophisticated in flavor.
The BGM uses an original track with a chic, laid-back reggae vibe.
The vocals are by Onetwenty, an artist originally from the United States who is based in Tokyo.
Kewpie Mix-in Pasta Sauce Tarako (Cod Roe)
When you think of Kewpie commercials, this is probably the one that comes to mind, right? The song used in the cod roe pasta sauce ad was Kigurumi’s “Tarako Tarako Tarako.” A child-actor audition was held specifically for this commercial, and the two selected formed the duo Kigurumi.
After some member changes, they ended their activities in 2009.
The insanely catchy melody and lyrics get stuck in your head after just one listen! Back then, lots of people imitated the dance, too.
If you read all the lyrics, they depict cod roe steadily closing in on hungry people—honestly, it’s a little scary.
Kewpie Acetic Acid Bacteria “Multi-Immune Measures” Version
This is a commercial introducing Kewpie’s acetic acid bacteria, which help reduce various immune-related troubles.
It portrays how immunity is important for common concerns like colds, hay fever, fatigue, and lethargy, and suggests broadly addressing them with acetic acid bacteria.
By representing these troubles as balls that disappear when a tablecloth is pulled, the ad clearly conveys the effectiveness of the acetic acid bacteria.
Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” Version
In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.
Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.
Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.
The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.
It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Kewpie Light: “These two things are not contradictory.” (version)
The Kewpie Light commercial, “These Two Don’t Contradict,” features an original song sung by American singer-songwriter Danica Poltz.
The songwriter and composer is Eric Zay, a multi-instrumentalist known for creating numerous commercial tunes.
He has also performed as a support drummer for SUGIZO of LUNA SEA and LISA of m-flo.
The country-tinged, refreshing melody paired with Danica’s bright vocals brings cheer to listeners.
It’s a track that makes you want to keep listening.