Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic Commercials: Masterpiece Ads of the Heisei Era. TV commercials from the 2000s.
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercials. From mayonnaise and dressings to jam (1–10)
Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” Version
In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.
Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.
Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.
The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.
It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Kewpie Mayonnaise “EARTH & Chicory” / “EARTH & Celery” / “EARTH & Lettuce”Narration: TENDRE
The Kewpie commercial is striking for its narration, delivered in a novel-like tone while showing the streetscapes of Manhattan.
It unfolds with the idea that in the city you rarely encounter plants, and that the plants closest to us in such an environment are vegetables.
It’s a wonderful ad that makes you feel the presence of vegetables more familiar.
The BGM features a fresh, sophisticated piano piece by monolog.
Monolog began his professional music career at 14 and is an artist based in Boston.
Kewpie Acetic Acid Bacteria “Multi-Immune Measures” Version
This is a commercial introducing Kewpie’s acetic acid bacteria, which help reduce various immune-related troubles.
It portrays how immunity is important for common concerns like colds, hay fever, fatigue, and lethargy, and suggests broadly addressing them with acetic acid bacteria.
By representing these troubles as balls that disappear when a tablecloth is pulled, the ad clearly conveys the effectiveness of the acetic acid bacteria.
Kewpie commercial. From mayonnaise and dressings to jams (11–20)
Kewpie Mayonnaise: “EARTH Potatoes”Narration: Kengo Kakudate
Among Kewpie’s commercials themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on potatoes.
Through narration and visuals about the town of Park Avenue and its connection to potatoes, it draws attention to the environments in which vegetables are grown.
The American folk song “Shenandoah” is used as the background music, giving the impression of quietly reflecting on the town and its produce.
With warm music and imagery, it’s a commercial that deepens awareness of the environment and heightens appreciation for vegetables.
Kewpie Mayonnaise “Blossoming. Tomato” Version
In the mayonnaise commercial “Blossoming Tomatoes,” an original song by keyboardist ADAM at is featured.
He’s also known for fronting an endlessly danceable band, and this CM song lives up to that reputation with an irresistible groove that gets your body moving.
It begins gently, then the piano, drums, and bass all kick in and take off with lively energy.
But it’s not just a high-energy track—the refreshing, refined feel is a big part of its charm.
Perfect for when you want to cook joyfully, almost like you’re dancing!
Kewpie 100th Anniversary Campaign: Orchestra
This is the commercial “Orchestra,” created to commemorate Kewpie’s 100th anniversary.
The Kewpie dolls hold various instruments and perform as an orchestra.
The piece “Parade of the Wooden Soldiers” is by the German composer Leon Jessel, and it’s also known as the theme song for “Kewpie 3-Minute Cooking.” No wonder the tune sounds familiar!
Kewpie Half “Life is young” version
Kewpie Half was developed with people’s health in mind.
The song featured in the commercial produced to commemorate its 30th anniversary is “Life is young.”, specially written by singer-songwriter Masaharu Fukuyama, who also provided the narration in the ad that tells the history of Kewpie Half.
A lively melody centered on acoustic guitar cutting rings out.
From the rich, evolving lead guitar intertwining with it, you can imagine a bright, uplifting mood.
It’s a commercial song imbued with the theme of always living without losing a sense of youth and freshness.