Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic Commercials: Masterpiece Ads of the Heisei Era. TV commercials from the 2000s.
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercial. From mayonnaise and dressings to jams (11–20)
Kewpie Light: “These two things are not contradictory.” (version)
The Kewpie Light commercial, “These Two Don’t Contradict,” features an original song sung by American singer-songwriter Danica Poltz.
The songwriter and composer is Eric Zay, a multi-instrumentalist known for creating numerous commercial tunes.
He has also performed as a support drummer for SUGIZO of LUNA SEA and LISA of m-flo.
The country-tinged, refreshing melody paired with Danica’s bright vocals brings cheer to listeners.
It’s a track that makes you want to keep listening.
Kewpie Half “Potato Paradise” VersionMasaharu Fukuyama
This commercial, which shows Masaharu Fukuyama placing vegetables on sliced potatoes and topping them with Kewpie Half before eating, is the “Potato Paradise” edition.
As Fukuyama’s narration says, it really sparks the imagination: “Even ordinary vegetables must become very delicious when you put Kewpie Half on them.” The background music is an original track for the commercial by Cuban-born musician Julián Oscar.
It’s arranged as exotic music to match the commercial’s theme of “paradise.”
Kewpie Egg: “Smashing is fun.”
The Kewpie Eggs commercial, “It’s Fun to Mash,” features an original song by Takao Oki, who is active as a composer, arranger, and keyboardist.
The melody is striking for its cuteness, like eggs rolling around playfully.
Just like the product shown in the ad, it has a pop feel that appeals to children.
In the latter half, the melody unfolds dramatically, as if a flower is blooming, making you feel as though you’re watching a fantasy story.
Kewpie Deep-Roasted Sesame Dressing “Udon meets Deep Sesame” version
When we hear “dressing,” we tend to think of something you put on salads, right? This commercial introduces some creative dressing recipes.
It features a dish that’s somewhere between a salad and udon, and something you can make easily for lunch—doesn’t that make you want to pour on lots of dressing?
Kewpie Mayonnaise: 'And Time Doesn't Stop' Version
In this commercial promoting Kewpie Mayonnaise’s 100th anniversary, the slogan “Still in Progress” declares the brand’s commitment to continued evolution.
It shows a motorcycle riding down a straight road, linking the path traveled so far with the road ahead, and the narration about continuing forward unchanged is truly moving.
While the spot has an overall cool vibe, the Kewpie doll mounted on the bike adds a cute, eye-catching accent.
Kewpie Mayonnaise “Time Travel” Version
This is a commercial announcing that Kewpie Mayonnaise is celebrating its 100th anniversary in 2025.
It shows a motorcycle racing down a straight road, as if to represent the path Kewpie Mayonnaise has traveled so far and the future it will pursue.
The phrase spoken in the commercial, “still in progress,” is effectively expressed through the visuals, conveying that the brand is still very much a work in progress.
Kewpie commercials. From mayonnaise and dressings to jams (21–30)
Kewpie Mayonnaise: “NATURE Field” Version
The song used in the mayonnaise commercial “NATURE: Field” is an original track made for the ad.
It’s sung by country singer Dave Fenley, with lyrics and music by American guitarist and singer-songwriter Chris Bergson.
The gentle vocals and acoustic guitar create a soothing feel, as if healing both the vegetables growing in the vast natural landscape and those of us who eat them.
It’s the kind of song that makes you want to hear the full version, not just the snippet in the commercial.