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Kirin commercial. The ad is appealing for its carefully curated song selection!

Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.

You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.

In this article, we’ll showcase a whole lineup of Kirin commercials!

Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.

Be sure to check it out.

Kirin commercials. The appeal lies in the carefully selected music! (61–70)

Kirin Beverage FIRE ONEDAY BLACK “The Big One Arrives” VersionMatsuko Deluxe

Kirin FIRE: “FIRE ONE DAY BLACK – The Big One Arrives” 15-second version

This commercial promotes the launch of a larger size of Fire’s ONEDAY BLACK and depicts how you can enjoy even more deliciousness.

As a large counterpart to ONEDAY BLACK, Matsuko Deluxe appears, powerfully expressing both the sorrow that it didn’t exist until now and the joy that it will be available from here on.

A key point is the moment they turn serious as they savor the taste, conveying surprise at the quality of the flavor.

Kirin Beverage FIRE Black “Appearance” VersionRyuichi Sakamoto

Kirin FIRE: 'FIRE Freshly Ground Low Sugar – Now Available' 30-second version

This commercial highlights the launch of Black in Kirin’s FIRE lineup, conveying confidence through the phrase “changing common sense.” In the ad, Ryuichi Sakamoto drinks it and shares his thoughts—just the single word “I like it,” which, in its simplicity, suggests real depth.

After taking a sip, he shows a slight smile and drinks again, a flow that makes it clear he’s satisfied with the quality.

Kirin Beverage FIRE Freshly Ground Low-Sugar “Debut” EditionYuya Yagira

Yuya Yagira Kirin FIRE [Freshly Ground Low-Sugar Debut] 15s – KIRIN FIRE Coffee Commercial

The FIRE Freshly Ground Low Sugar commercial, “Debut,” is a spot that conveys the product’s deliciousness in a simple and straightforward way.

Actor Yuya Yagira appears, takes a sip of the freshly ground low-sugar coffee, and says just one word: “Yabai!” There’s no concrete description of the flavor, but it’s precisely that single word that gets the appeal across, isn’t it?

Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” versionMatsuko Deluxe

KIRIN FIRE ONEDAY Black TV commercial 'Still Tastes Good at Room Temperature' 15 seconds

This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.

Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.

The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.

Kirin Beverage FIRE: “FIRE People — Igniting the Working You” (Commercial)Kenta Kiritani

FIRE People — Ignite the Working You —

In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.

In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.

The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.

Kirin Beverage FIRE Cafe Deli “Birthday” Version

Kirin KIRIN 'FIRE' commercial, Café Deli, Birthday

This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.

It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.

The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.

The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.

Kirin Beverage FIRE “The Moment the Spark Ignites”Kenta Kiritani

Kenta Kiritani delivers a brilliant cover of that classic hit! New Kirin Fire commercial released

This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.

It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.

The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.

The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.

Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.