Kirin commercial. The ad is appealing for its carefully curated song selection!

Kirin Beer Harekaze — Sun, Wind, Soil. “Harvest” EditionRen Meguro

Harekaze: 'Sun, Wind, Earth.' Harvest Chapter, 30 seconds

This commercial showcases the environment where Harekaze’s ingredients are grown, highlighting the care and craftsmanship behind them.

It features Ren Meguro helping with the harvest of domestically grown hops; even in the heat, his smile and the bright scenery vividly convey a refreshing feeling.

The song that further accentuates the video’s cheerful mood is THE BOOM’s “Kaze ni Naritai.” The lively sound of various percussion instruments is striking, and the layered vocals within that rhythm enhance the sense of fun.

Kirin Brewery Kirin Ichiban Shibori White “The Letter from Ms. Tsutsumi: Huge Response” versionFuka Koshiba

Kirin Ichiban Shibori White: Letter from Ms. Tsutsumi – Huge Response Edition (30 seconds)

In this commercial, staged as a letter from Shinichi Tsutsumi arriving for Fuka Koshiba, Kirin Ichiban Shibori White is introduced.

Contrary to Tsutsumi’s expectations, the letter says that Kirin Ichiban Shibori White has received an overwhelming response, and Koshiba’s delighted reaction—exclaiming, “Tsutsumi-san, that’s terrible!”—is particularly memorable.

The white costumes and set, inspired by the beer’s gentle flavor and its nickname as a “white beer,” give the commercial a refreshing feel.

Kirin Beer Harekaze Festival and Beer: “Uchimura-san” Version / “Amami-san” Version / “Meguro-san” Version / “Imada-san” VersionTeruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro

Sunny Breeze: Festival and Beer — Uchimura-san Edition (30 seconds)

Sunny Breeze: Festival and Beer - Amami-san Edition (30 seconds)

Harekaze Festival and Beer Meguro-san Edition 30 seconds

Hare-kaze: Festival and Beer - Mr. Imada Edition (30 seconds)

This commercial focuses on how perfectly beer matches the exhilaration of festivals, depicting people enjoying the clear, breezy weather amid the heat of summer.

It features Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro each enjoying the festival atmosphere and the refreshing breeze, with their savoring expressions vividly conveying that sense of refreshment.

It also suggests that even if the festival’s location or time differs, the invigorating feeling of the clear breeze remains the same.

Accentuating the lively festival mood is a rearranged version of “Kaze ni Naritai.” The arrangement incorporates traditional Japanese instruments to evoke a festive atmosphere, while the buoyant rhythm expresses the rising excitement.

Kirin Beverage Kirin Namacha “Tea Waiting for Clear Skies” VersionRyohei Suzuki

Kirin Namacha “Tea Waiting for Clear Skies” Version

This is a commercial featuring Ryohei Suzuki walking through a tea plantation while introducing the secret to the delicious taste of Namacha.

At the beginning, he mentions the challenges of harvesting tea leaves, and despite those difficulties, it explains that the tea leaves used for Namacha are carefully picked on sunny days.

This, it says, is essential for bringing out the tea’s flavor.

The commercial clearly shows that Namacha is made using tea leaves that are carefully harvested by hand with great attention to detail.

The background music is “Sashi-iro” by Bialystocks.

This song, which was also used as the ending theme for the 2022 drama “Sensei no Otori Yose,” is notable for its beautiful melody line.

Kirin Beer Hyoketsu: Summer Festival PreparationMayu Hotta

Hyoketsu Summer Festival Preparations - 30 Seconds

This commercial portrays Mayu Hotta working hard to prepare for a summer festival and her interactions with the people around her, while also highlighting the refreshing appeal of Hyoketsu.

As she chats with her childhood friend with a smile and the preparations for the food stalls progress enjoyably, it conveys the heat and freshness of summer, along with the mounting excitement as the event approaches.

Further accentuating the cheerful atmosphere of the visuals is the song “Sainara” by Arata Manako.

Its light, acoustic sound—tinged with a sense of busyness—and the brisk, fast-paced vocals amplify the feeling of exhilaration.

Kirin Beer Hyoketsu Sugar-Free: 'The Great Things About Being Sugar-Free' EditionAsami Mizukawa, Hayato Isomura

Hyoketsu® Unsweetened - The Amazing Things About Unsweetened, 15 seconds

This commercial boosts your desire to give sugar-free Hyoketsu a try by showing Asami Mizukawa and Hayato Isomura speaking passionately about what makes it so great.

The fact that they share their thoughts on a breezy seaside set is another key point, letting you feel the refreshing quality of Hyoketsu.

The song that further emphasizes the crisp, refreshing atmosphere conveyed by the visuals is Barry Manilow’s “Copacabana.” Its dynamic Latin rhythm leaves a strong impression, conveying not only a fun vibe but also a sense of passion.

Kirin Beer Harekaze: “Summer and Harekaze” VersionRen Meguro

Hare-kaze: Summer and Hare-kaze Chapter – 60 seconds

Ren Meguro interviews the artisans who support fireworks, a quintessential symbol of Japanese summers, in a commercial that makes you reflect on what fireworks truly are.

It also mentions that a portion of Harekaze’s sales goes toward activities that preserve Japanese traditions like fireworks, while highlighting that Harekaze’s refreshing feel is perfect for festivals.

Further amplifying the excitement of the fireworks and festivals depicted in the video is an arrangement of “I Want to Be the Wind.” Incorporating brass and traditional Japanese instruments, the arrangement feels even lighter than the original.