Kirin commercial. The ad is appealing for its carefully curated song selection!
Speaking of Kirin, they offer a wide range of beverages—from soft drinks like coffee, tea, and carbonated drinks to alcoholic options such as beer and chuhai.
You’ve probably often seen Kirin commercials on TV or video platforms, and maybe some have really stuck with you.
In this article, we’ll showcase a whole lineup of Kirin commercials!
Many Kirin ads are especially appealing for their carefully selected BGM, so we’ll also cover details about the songs used.
Be sure to check it out.
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Kirin commercial. The charm lies in the commercials’ carefully chosen music selections! (51–60)
Kirin Beverage Kirin Plasma Lactic Acid Bacteria ‘Heatwave Immune Advisory’ VersionYuki Amami
This commercial encourages people to pay extra attention to their immunity during extreme heat and expresses a desire for them to make use of Kirin’s Plasma Lactobacillus.
By displaying data on how much the number of extremely hot days has increased, it also heightens the sense of urgency that heat countermeasures alone are not enough.
At such times, Plasma Lactobacillus—when made a habit—can strengthen immunity: that positive proposal is conveyed through Yuki Amami’s narration.
It also clearly builds an image of the product’s effectiveness by showing how the expressions of those who drink it change.
Kirin Brewery Kirin Ichiban Shibori “Sister Airports” VersionHikari Mitsushima, Marie Iitoyo
This commercial portrays the refreshing feel of Kirin Ichiban Shibori and the joy of having a delicious beer through a conversation between sisters in an airport lounge.
The sisters are played by Hikari Mitsushima and Marie Iitoyo, and the storyline—where the younger sister looks out for her older sister—conveys a sense of warmth.
The song that beautifully highlights the gentle, warm atmosphere of the visuals is “Les Champs-Élysées.” The brass-centered sound is striking, and its brilliant resonance effectively expresses a sense of hope and exhilaration for what lies ahead.
Kirin Beer Hyoketsu Mottainai “Obanazawa Watermelon” Version
The Hyoketsu mottainai series uses fruit that can’t be shipped because it falls outside standards—even though the taste is the same.
The 2025 release is a chu-hi made with Obanazawa watermelon.
In the commercial, they highlight how juicy and sweet the watermelon is, showing vivid images of bright red fruit.
It’s a CM that clearly conveys not only how delicious it is, but also that it’s an eco-friendly product that helps reduce food waste.
Kirin Beer Hon-Kirin ‘Summer’s Number One: Alice Hirose’ EditionAlice Hirose
This commercial conveys that Hon-Kirin is a perfect fit for summer festival scenes, featuring Alice Hirose enjoying a summer festival.
It depicts her savoring Hon-Kirin alongside food from the stalls, and her smiling as she watches the event unfold, which also conveys the special feel of Hon-Kirin.
The music that further accentuates the fun portrayed in the footage is Earth, Wind & Fire’s “September.” With its lively rhythm and layered vocals, it effectively creates a cheerful atmosphere.
Kirin commercials. The appeal lies in the carefully selected music! (61–70)
Kirin Beverage FIRE ONE DAY “Amazingly Delicious” VersionHiroki Hasegawa
This commercial introduces Kirin’s ONEDAY series from the Fire brand, highlighting how its rich aroma and great taste last.
Actor Hiroki Hasegawa shares his impressions after drinking it, and his expressions convey how impressed he is by the delicious flavor and aroma that you wouldn’t expect from a plastic bottle.
The fact that he’s surprised yet smiling is an important point as well, emphasizing the sense of exhilaration that comes with the great taste.
Kirin Beverage FIRE ONEDAY BLACK “The Big One Arrives” VersionMatsuko Deluxe
This commercial promotes the launch of a larger size of Fire’s ONEDAY BLACK and depicts how you can enjoy even more deliciousness.
As a large counterpart to ONEDAY BLACK, Matsuko Deluxe appears, powerfully expressing both the sorrow that it didn’t exist until now and the joy that it will be available from here on.
A key point is the moment they turn serious as they savor the taste, conveying surprise at the quality of the flavor.
Kirin Beverage FIRE Black “Appearance” VersionRyuichi Sakamoto
This commercial highlights the launch of Black in Kirin’s FIRE lineup, conveying confidence through the phrase “changing common sense.” In the ad, Ryuichi Sakamoto drinks it and shares his thoughts—just the single word “I like it,” which, in its simplicity, suggests real depth.
After taking a sip, he shows a slight smile and drinks again, a flow that makes it clear he’s satisfied with the quality.