A collection of commercials featuring Taichi Kokubun. A compilation of ads highlighted by his refreshing smile.
Taichi Kokubun, who has been active as a member of TOKIO, has garnered great popularity not only for his music but also as a TV personality.
He has appeared in many commercials over the years, starting with the Marugame Udon ads.
Among them, the Japanet commercials, which he has been in since 2009, are probably particularly memorable for many viewers.
In this article, we’ll introduce all of Kokubun’s commercials, past and present.
Whether you’re a fan or not, be sure to check them out.
Commercials featuring Taichi Kokubun. A collection of memorable ads showcasing his refreshing smile (1–10).
Japanet Summer Air Conditioner Festival: “Visiting Mikitty’s Home” / “We Were Supposed to Go Buy an AC, But…” / “Japanet in the Mikitty Household Too”Taichi Kokubun, Miki Fujimoto, Tomoharu Shoji
The content features Taichi Kokubun visiting the home of Miki Fujimoto and Tomoharu Shoji as a representative of Japanet, proposing an air conditioner replacement.
It emphasizes the convenience—such as being able to install the latest model with just a phone call if you go with Japanet.
It’s an enjoyable video that contrasts Shoji humorously acting out the frustrations of choosing an air conditioner with Kokubun cheerfully offering solutions.
With on-screen text and clear explanations, it also conveys a sense of attentiveness to users’ needs.
Sapporo Beer Sapporo Mugi to Hop “Rich Fullness in the 15th Year” VersionTaichi Kokubun
This commercial clearly conveys the passion and craftsmanship behind Sapporo Beer’s Mugi to Hop through Taichi Kokubun’s expressions.
The narration also highlights what the creators focused on, powerfully emphasizing their pursuit of flavor.
It then draws attention to how his expression changes when he drinks—recognizing the richness, reacting with surprise to the refreshing feel—showing that the product brings together a variety of elements.
Japanet “35-year-old male” versionTaichi Kokubun
This commercial portrays how useful Japanet is in everyday life through scenes from Taichi Kokubun’s daily routine.
At the time, Kokubun was 35, and the fact that this was among the early videos featuring him for Japanet gives it a sense of history.
The lifestyle depicted is rather sloppy, and by showing how various issues are resolved with Japanet, it communicates the breadth of their product lineup.
The final smile leaves the impression that the ad also effectively highlights the high quality of their offerings.
Marumiya Mapo Tofu: 'Our family is always all over the place' versionTaichi Kokubun
This is a warm, friendly commercial depicting Taichi Kokubun’s family deepening their bond through Marumiya’s mapo tofu.
It shows that while each family member usually enjoys their own roles and hobbies separately, a delicious plate of mapo tofu brings them all to the table.
Even though they spend time apart, their smiles suggest not a reconciliation, but rather a strengthening of their connection.
The expressions they each show while eating—savoring their happiness—are also especially memorable.
House Ukon no Chikara 2017Taichi Kokubun
This commercial features Taichi Kokubun powerfully telling us that the effectiveness of Ukon no Chikara is possible precisely because it’s made by House.
Because House develops a wide range of products using spices, they emphasize that their turmeric extract is uniquely House’s own.
From his confident, assertive expression that conveys pride in the product to the smile that suggests being helped by its effects, the shifts in his expressions also communicate how effective it is.
Marugame Seimen: “Starting November 26! Our Pork Miso Soup Udon – Teaser”Taichi Kokubun, Shigeru Joshima, Masahiro Matsuoka
This is a commercial promoting the launch of “Our Pork Miso Soup Udon,” a menu item jointly created by Marugame Seimen and TOKIO.
Just showing Masahiro Matsuoka—who has a strong image as a skilled cook—making it conveys the carefully crafted deliciousness.
Combined with the smiles of Shigeru Joshima and Taichi Kokubun, it also communicates the happiness that comes with great flavor.
The scenes of people gathering give the impression that it’s a taste enjoyable for a wide range of people.
Nestlé Nescafé Gold Blend “The Bottle Coffee of People Who Make a Difference” VersionTaichi Kokubun, Shigeru Joshima, Masahiro Matsuoka
This commercial conveys the carefully crafted flavor of Nescafé Gold Blend through TOKIO’s impressions.
Seeing them happily enjoying coffee in nature evokes a sense of refreshing taste, doesn’t it? The song that further emphasizes the bright atmosphere depicted in the footage is Kayoko Iju’s “Mezame.” Familiar as the theme song of the series, its gentle sound layered with a clear, transparent vocal delivers an exciting sense of moving toward hope.