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KOSE’s All-Time Popular Commercial Songs: Cosmetics CM Hits [2025]
You often see commercials for KOSE, a major cosmetics manufacturer, when watching TV, don’t you?
Popular actresses appear in each ad to match the target demographic for each product, so many viewers may find them memorable.
At the same time, the songs used are selected to suit the target audience, and it’s not uncommon for the music featured in the commercials to become a hot topic among viewers.
In this article, we’ll showcase all the songs that have been used in KOSE commercials so far!
We’ve highlighted not only tracks by popular artists among younger generations—like NiziU and INI, who have been featured in recent years—but also original songs created to match the vibe of the commercials.
Be sure to check them out.
KOSE’s most popular CM songs through the years: Cosmetic commercial songs [2025] (1–10)
iNEW!Number_i
This song, included on the 2024 release “No.
O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.
9 colorsNiziU
Speaking of NiziU, they’re known for their cute dances and catchy melodies that energize us.
That said, they’re not just about dance—every member is a carefully selected artist, so of course they have strong vocal abilities as well.
“9 Colors” is a song that lets you really experience their vocals.
Overall, the rhythm highlights the sound of the acoustic guitar.
Because there aren’t many instruments in the mix, the vocals come through clearly.
As the title suggests, the lyrics warmly express gratitude for each of the nine NiziU members.
In TwoNamie Amuro
When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.
It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.
“In Two” is characterized by sharp choreography and powerful lyrics.
Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.
It’s a fiery message that feels like it could boost our motivation.
The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.
Original songJuria
In the spring of 2021, the music for Je l’aime Relax’s “Bathroom” commercial featuring Minami Tanaka was produced by keyboardist Fumitake Igarashi, who has worked on numerous corporate CM songs and even handled pitcher Hideki Okajima’s entrance music in professional baseball.
There’s very little information available, but the vocals are performed by Juria.
The gentle timbre of the piano is soothing.
With a soft, airy feel that matches the commercial’s relaxing theme, it’s a healing track that’s also perfect for bath time.
Original songClaire Mulder
In Part 7 of ESPRIQUE’s web movie series, “What do you do on days you don’t wear foundation?”, starring Yui Aragaki, an original song plays in the background.
The singer is Claire Mulder, an American singer-songwriter.
The lively rhythm and Claire’s bright vocals seem to light up everyday moments, and it’s a song that can genuinely lift your spirits—perfect for adding a little pep to a lazy day off.
BrighterINI
In the commercial for Komehada Moisture-In W Cleanse titled “Komehada W Cleanse,” featuring the global boy group INI, one of their tracks is used.
The song in the ad, “Brighter,” is included on their debut single “A,” released in 2021.
The lyrics express that no matter how deep the darkness, as long as there is a “light” like you, one can go on living.
For the members of INI, that light is their fans—and for the fans, the members of INI are exactly that kind of presence.
You Go LadyToshinobu Kubota
In the ESPRIQUE commercial featuring Keiko Kitagawa titled “Lips, More, On Your Own Terms,” Toshinobu Kubota’s song “You Go Lady” is used.
This funky, upbeat track that makes you want to move was released in 2018.
You put on makeup every day, work hard at your job and at home, and there are days when things just don’t go well.
But as long as you stay true to yourself, you’ll be fine! It’s a song filled with a warm message of encouragement for women like you.