Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
Lenor is a fabric softener brand sold by P&G.
With a background of being co-developed with Febreze, its product lineup is characterized not only by fulfilling a fabric softener’s original role of providing a pleasant feel, but also by placing strong emphasis on fragrance.
Speaking of Lenor commercials, they are known for catchy presentations featuring popular actors and celebrities.
In this article, we’ll introduce all the Lenor commercials that have aired so far, so please take this opportunity to take a closer look.
Lenor Commercial Compilation: P&G’s Fabric Softener Ads with Catchy Presentation (1–10)
P&G Lenor Aroma Jewel 'White Floral' Edition
This commercial conveys what Lenor’s Aroma Jewel fragrance is like by empathizing with people’s concerns about scents.
The key point is that it isn’t overly sweet, making it perfect even for those who dislike sweet fragrances.
While it has that quality, the vibrant visuals centered on pink also clearly express its richness.
It’s a video that showcases a wide range of appeal, from the fragrance itself to ease of use.
P&G Lenor Happiness “Plotting Switch” (version)Erika Sawajiri,
This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.
It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.
The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.
Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.
The gentle vocals layered over the serene sound convey a relaxed mood.
P&G Lenor Happiness “A Life with Flowers”Riho Yoshioka
This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.
The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.
Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.
P&G Lenor Happiness “Happiness Within a 30 cm Radius”Haruka Ayase
This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.
It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.
Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.
P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase
This commercial showcases how easy it is to use Aroma Jewel through Haruka Ayase’s light, effortless movements.
It conveys that simply adding it before doing the laundry delivers luxurious scents reminiscent of a hotel lobby, hand creams, and perfumes.
The distinctive “sha-sha” sound representing the Aroma Jewel beads and the music are memorable, further emphasizing its ease of use.
The visuals that convey the spread of the fragrance and her blissful expressions also highlight both the simplicity and the high quality.
P&G Lenor Antibacterial Beads “Shuuzō Goes!” Version / “Quiz” VersionShuzo Matsuoka
This is a series of commercials in which Shuzo Matsuoka, appearing as “Shu-Zo,” promotes the appeal of Lenor Antibacterial Beads in various ways.
In the pattern where he goes around town asking for opinions, it depicts him being impressed by the candid feedback on what effects people experienced from using the product.
In the quiz-style pattern, the effects are conveyed in an easy-to-understand way.
It comically portrays what kinds of problems the product helps solve and how the fragrance transforms.
Overall, the ads convey the benefits in a fun, lively manner, leaving an impression that makes you want to give it a try.
P&G Lenor “Lenor Eau de Luxe: Sunday” VersionChiba Yuka
This commercial expresses the fragrance of the Lenor Eau de Luxe series by layering Yuka Chiba’s relaxed everyday life with Sazae-san’s gentle illustrations.
It depicts her sleeping wrapped in a comforter, highlighting how the soft smile she shows there conveys that the scent supports relaxation.
It also shows her after she wakes up in her daily routine and how the fragrance spreads in that scene, which effectively demonstrates both its diffusion and its lasting power—an important point of the ad.