Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.

P&G Lenor Antibacterial Beads “Shuuzō Goes!” Version / “Quiz” VersionShuzo Matsuoka

Lenor Antibacterial Beads: Shuzo’s On the Go (30 seconds)

Lenor Antibacterial Beads – Quiz Version (Long)

This is a series of commercials in which Shuzo Matsuoka, appearing as “Shu-Zo,” promotes the appeal of Lenor Antibacterial Beads in various ways.

In the pattern where he goes around town asking for opinions, it depicts him being impressed by the candid feedback on what effects people experienced from using the product.

In the quiz-style pattern, the effects are conveyed in an easy-to-understand way.

It comically portrays what kinds of problems the product helps solve and how the fragrance transforms.

Overall, the ads convey the benefits in a fun, lively manner, leaving an impression that makes you want to give it a try.

P&G Lenor Ultra Deodorant: “Instant Deodorizing Trip”Shuzo Matsuoka

[Lenor Ultra Deodorant] Instant Deodorizing Trip - 15 seconds

This commercial clearly showcases the effectiveness of Lenor Super Deodorant.

In the summer, everyone sweats a lot and worries about the smell on their clothes.

In the ad, a woman is concerned about sweat odor, but thanks to Lenor Super Deodorant, her clothes have a fresh fragrance.

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! At the end, Shuzo Matsuoka appears wearing an elephant trunk and introduces its benefits.

P&G Lenor Super Deodorant “Shuzo Appears” VersionShuzo Matsuoka

Haruka Kinami can’t hold back her laughter at Shuzo Matsuoka’s over-the-top antics!? Lenor Super Deodorant new TV commercial “Shu-Zo Appears” and making-of

This commercial features Shuzo Matsuoka appearing as “Shu-Zou,” a character highly sensitive to smells, using his reactions to highlight the effectiveness of Lenor Super Deodorant.

It comically portrays the everyday moments when odors become a concern through Matsuoka’s movements, then shows how Lenor is the perfect solution for those troubles.

The imagery that evokes the fresh scent after using the product is also memorable, conveying how it can brighten your everyday life.

Matsuoka’s reactions—his expressions when he senses an unpleasant smell and his smile after deodorization—make the visuals especially appealing.

P&G Lenor “Lenor Eau de Luxe: Sunday” VersionChiba Yuka

Yuka Chiba Lenor Eau de Luxe Sunday TV commercial

This commercial expresses the fragrance of the Lenor Eau de Luxe series by layering Yuka Chiba’s relaxed everyday life with Sazae-san’s gentle illustrations.

It depicts her sleeping wrapped in a comforter, highlighting how the soft smile she shows there conveys that the scent supports relaxation.

It also shows her after she wakes up in her daily routine and how the fragrance spreads in that scene, which effectively demonstrates both its diffusion and its lasting power—an important point of the ad.

P&G Lenor Super Deodorant “Dreamy Summer” EditionHaruka Ayase

Lenor Ultra Deodorant: Summer of Dreamy Comfort — 30 seconds

Many people may be struggling with the smell on towels used to wipe sweat that won’t go away no matter how many times they’re washed.

What’s being recommended “especially for summer” is a combination of Lenor fabric softener and antibacterial beads.

It’s promoted as delivering a fluffy feel and a fresh scent, and many of you may be thinking, “I want to try it at home, too.”

P&G Lenor Antibacterial Beads “Still Don’t Know” VersionYuki Amami

P&G Lenor Boiling-Level Deodorizing Antibacterial Beads TV Commercial 'Not Yet Known' Version 30 Seconds

This commercial features Yuki Amami powerfully introducing Lenor’s antibacterial beads that deliver boil-wash-level odor elimination.

Because yellowing and odors start to bother you quickly, early action is crucial—and these antibacterial beads are the perfect solution.

The ad explains which ingredients work and how, and conveys how that leads to greater comfort.

The refreshing visuals showing odors being eliminated also leave a strong impression of the product’s effectiveness.

P&G Lenor Super Deodorant “Dryer Prohibited” VersionTomoharu Shoji, Miki Fujimoto, Yuki Amami

P&G Lenor Ultra Deodorizing Commercial “Dryer Prohibited” Version 30 Seconds

This commercial portrays how Lenor’s Ultra Deodorant understands and addresses the common worry about the smell that inevitably comes with drying laundry indoors.

Tomoharu Shoji follows Miki Fujimoto’s rule that the dryer is off-limits, and he ends up suffering from the odor of indoor-dried clothes.

That’s when Yuki Amami appears and recommends Lenor Ultra Deodorant, resolving the family’s concern.

The overall comedic tone highlights how easily you can achieve a fresh, clean scent.