Lovely commercial jingle

Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Lenor is a fabric softener brand sold by P&G.

With a background of being co-developed with Febreze, its product lineup is characterized not only by fulfilling a fabric softener’s original role of providing a pleasant feel, but also by placing strong emphasis on fragrance.

Speaking of Lenor commercials, they are known for catchy presentations featuring popular actors and celebrities.

In this article, we’ll introduce all the Lenor commercials that have aired so far, so please take this opportunity to take a closer look.

Lenor Commercial Compilation: P&G’s Fabric Softener Ads with Catchy Production (11–20)

P&G Lenor Ultra Deodorant “Old Towel” VersionDaigo Nishihata, Yuna Iio

P&G Lenor Citric Acid In Ultra Deodorant Commercial “Old Towel” Version 30 Seconds

This commercial features Daigo Nishihata and Yumena Iio appearing as Kitaro and Neko Musume, introducing Lenor’s Citric Acid-in Ultra Deodorizer through their interactions with Medama-oyaji.

It starts with them thinking a towel has been replaced with a brand-new one, then reveals it’s actually the same old towel as always.

Old towels are known for odors returning, and the ad shows how that issue is thoroughly resolved, leaving a scent like new.

Presented with action reminiscent of unleashing a special move, the commercial effectively conveys the strength of its effects.

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P&G Lenor Aroma Jewel “White Tea” version

Lenor Aroma Jewel White Tea Version 15 seconds

This commercial promotes Lenor Aroma Jewel as having a clean, fresh scent and highlights its ease of use for everyday laundry.

It addresses a common concern—that a nice fragrance alone can be hard to use—and conveys that you can effortlessly achieve a clean-smelling scent.

By combining happy smiles of people enjoying the fragrance with visuals of petals swirling in the air, it also communicates that the scent is friendly and approachable.

The phrase “like a five-star hotel” gives the impression of luxury, too.

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P&G Lenor Antibacterial Beads: 'Beegma Arrives' VersionShuzo Matsuoka

Lenor Antibacterial Beads – “Beegma Debut” 30-second version

This commercial conveys that using Lenor achieves deodorization on par with boiling, through the appearance of Shuzo Matsuoka using it.

Beegma shows up to help the odor-plagued Shuzo Matsuoka and recommends Lenor.

When he tries it, the stubborn odors are eliminated, and Shuzo Matsuoka breaks into a smile.

The strength of that smile seems to express the powerful deodorizing effect as well.

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P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka

Lenor Ultra Deodorant: From Now On, Hands‑Off Deodorizing — 30 Seconds

This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.

Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.

A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.

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P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

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P&G Lenor Happiness “Window of Happiness: Black & Rose”Haruka Ayase

Lenor Happiness - Window of Happiness - Black & Rose - 30 seconds

This is a commercial introducing a new fragrance from Lenor Happiness.

Haruka Ayase presents the scent of the product, and it also highlights how using Lenor Happiness makes fabrics feel fluffier.

It’s also striking how Ayase changes into outfits that match the image of each product.

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Lenor Commercials Roundup: P&G’s Fabric Softener Ads with Catchy, Captivating Direction (21–30)

P&G Lenor Happiness “A Scent of Reunion”Haruka Ayase, Ryohei Suzuki, Misako Renbutsu

Lenor Happiness Radius 30 cm of Happiness (Kana Nishino ~One More Time~) “The Scent of Reunion” Version [CM]

This song, which sings of the bittersweet pain of heartbreak, stirs the soul with Kana Nishino’s clear, translucent voice.

The longing to turn back time and be with a loved one once more resonates deeply with listeners.

Released in November 2017 as the P&G Lenor Happiness commercial song, the track is paired in the ad with visuals that suggest the spark of a new romance, yet the actual lyrics vividly portray the pain of a breakup.

Anyone who has experienced love and separation will surely find many moments to relate to.

When you want to reflect on the feelings you keep in your heart, be sure to give it a listen.

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