Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.

P&G Lenor Citric Acid In Ultra Deodorizer “Angry Eyeball Father” VersionDaigo Nishihata

Lenor Citric Acid In Ultra Deodorizer — Angry Eyeball Dad Version, 30 seconds

In this commercial, Eyeball Father angrily says, “Don’t lump Lenor Citric Acid In Super Deodorizing together with just any old fabric softener.” It’s the familiar series of ads where Daigo Nishihata plays the protagonist from the anime GeGeGe no Kitaro.

The product promotes that, when added together with your detergent during washing, it thoroughly removes even strong odors.

Rather than masking smells with added fragrance, it confidently claims to truly deodorize—so many people are probably thinking, “I want to try it.”

P&G Lenor Eau de Luxe “Luxurious Ritual: Beads” EditionHaruka Ayase

Haruka Ayase @ Lenor Eau de Luxe CM Video “Luxurious Ritual: Beads Edition” 30 Seconds

This is a commercial video for Lenor’s Eau de Luxe featuring Haruka Ayase.

The song used here is sung by Kaori Takeda, the female vocalist active in the music duo TICA.

It’s an original song for the commercial—transparent and stylish.

P&G Lenor Happiness “Bath Towel & Hand Towel Absorbency” VersionRiho Yoshioka, Marika Matsumoto

Riho Yoshioka, Marika Matsumoto [Lenor Aroma Jewel] Bath Towel & Hand Towel Absorbency Edition – 30 seconds

This commercial portrays how Lenor Aroma Jewel not only enhances fragrance but also improves quality, shown through casual everyday moments with Riho Yoshioka and Marika Matsumoto.

It highlights towel quality—despite not having used a hair dryer yet, their hair is already starting to dry—conveying increased absorbency.

By demonstrating this boost in absorbency, the ad also emphasizes how it differs from conventional fabric softeners.

Because the effectiveness is conveyed through everyday conversation, it also suggests the product is easy to use in daily life.

P&G Lenor Happiness “Astonishingly Luxurious Experience” (version)Riho Yoshioka, Marika Matsumoto

P&G Lenor HAPPINESS Yume-Fuwa Touch Commercial “Amazingly Luxurious Experience” 15 seconds

This commercial introduces Lenor Happiness’s Yume-Fuwa Touch, which delivers cashmere-like smoothness.

It showcases, with lavish visuals, how simply washing with it makes knits softer.

The narrative has Marika Matsumoto surprised by how much more comfortable her clothes feel than before, with Riho Yoshioka responding—clearly conveying the product’s effectiveness through her reaction.

The pronounced reactions are a key point, giving the impression that the luxurious feel on the skin is also being expressed.

P&G Lenor Antibacterial Beads: “Deodorize the Whole Family”Yuki Amami, Kensuke Sasaki, Akira Hokuto

P&G Lenor Ultra Deodorant Commercial “Deodorize the Whole Family” 15 seconds

This commercial portrays the odor-related concerns faced by the family of Kensuke Sasaki and Akira Hokuto, and conveys that Lenor’s ultra-deodorizing power solves them.

It directly addresses the common problem of smells coming back with regular fabric softeners, and, together with narration by Yuki Amami, shows how easily those odors can be eliminated.

It also depicts various laundry-related odors, giving a sense of the product’s broad effectiveness.

The final scenes, where everyone’s expressions turn into smiles, leave a fresh, uplifting impression.

P&G Lenor Happiness “Talkative Little Sister: Towels & Shirts” EditionRiho Yoshioka, Marika Matsumoto

P&G Lenor HAPPINESS Yume-Fuwa Touch Commercial: 'Talkative Little Sister – Towels & Shirts' 30-second Version

This is a commercial that comically conveys the effects of Lenor Happiness, in which Riho Yoshioka speaks on behalf of Marika Matsumoto’s reactions to freshly washed laundry.

The story unfolds as she senses the fragrance while hanging the clothes, and her response clearly communicates the product’s strong effectiveness.

Because it’s an everyday, casual conversation, it also suggests that this fragrance is easy to enjoy in daily life.

Including the beautiful visuals of fluttering petals, the ad evokes a sense of a rich, luxurious scent.

P&G Lenor Aroma Jewel: "Somewhat Satisfied?" VersionHaruka Ayase

Lenor Aroma Jewel: "Somewhat Satisfied?" Version, 15 seconds

This is a promotional commercial for Lenor Aroma Jewel, which says that using it together with fabric softener during laundry spreads an even more delightful fragrance.

Haruka Ayase says she’s fairly satisfied with just fabric softener, but after discovering Aroma Jewel, she became captivated by the richness of its scent.

There are several fragrance variations available, making it a commercial that really makes you think, “I want to try it.”