Let It Roll began in 2003 as a club event on the Czech music scene. From the clubs, it evolved into a larger-scale winter festival held in factory venues and quickly became the most popular event in the Czech Republic. In 2008, the promoters decided to host the first summer open-air festival. More than 3,000 attendees gathered at the Oplatil sand quarry near the city of Pardubice, and everyone was thrilled by the amazing atmosphere. The following year, the number of visitors doubled to 6,000.

Let It Roll began in 2003 as a club event on the Czech music scene. From the clubs, it evolved into a larger-scale winter festival held in factory venues and quickly became the most popular event in the Czech Republic. In 2008, the promoters decided to host the first summer open-air festival. More than 3,000 attendees gathered at the Oplatil sand quarry near the city of Pardubice, and everyone was thrilled by the amazing atmosphere. The following year, the number of visitors doubled to 6,000.